Freelancer profile translated to English.

Description

Expert in Salesforce CRM (SFCC, SFSC) and certified Product Owner (PSPO I), I help companies transform their business needs into high-performing technical solutions.

With significant experience at AXA and LVMH, I specialize in optimizing complex CRM and CMS platforms and managing projects using Agile methodology.

My role is to bridge the gap between your business and technical teams to ensure the success of your projects, from defining needs to go-live.

My areas of expertise:

Needs analysis and writing functional specifications.
Facilitating workshops and supporting project ownership (AMOA).
Agile project management (Scrum), creating User Stories and maintaining the backlog.
Salesforce platform configuration and integration via APIs.
Digital acquisition campaign management (SEA/SEO and Social Ads).
Feel free to contact me to discuss your projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Rexel
Service Manager / Deployment Lead – International E-commerce Platform
May 2025 - Today (1 year and 1 month)
Paris, France
This initiative aims to modernize the e-commerce platform's architecture by gradually moving away from a monolithic SAP Hybris environment towards a headless architecture, based on an Angular front-end and micro frontends, while integrating multiple enterprise systems (ERP, middleware, web services, and third-party platforms).

In this context, the role combines Service Management and deployment leadership, with the objective of supporting countries during testing phases, coordinating releases, and ensuring the smooth deployment of features across several international markets.
The position involves close collaboration with development, QA, integration, and local business teams to prepare UAT campaigns, manage production releases, and ensure post-release follow-up.

- Leadership of application releases and coordination of deployments on several international e-commerce platforms.

- Close collaboration with development, QA, and business teams to prepare and secure production releases.

- Supervision of production deployments (go-live) and coordination of new feature activation across multiple country sites.

- Execution and monitoring of post-deployment tests to ensure the stability and performance of new releases.

- Investigation and resolution of production incidents, root cause analysis, and coordination with technical teams for rapid resolution.

- Contribution to release management processes and continuous improvement of deployment procedures.

- Coordination of the activation of new header & footer components on several international sites as part of a global e-commerce program.

- Facilitation of communication between technical and business teams to ensure smooth deployment and good adoption of new features.
AXA
Business Analyst Salesforce
August 2024 - April 2025 (8 months)
Within the Salesforce CRM department of AXA France's IT division, working on one of Europe's most ambitious CRM platforms (>25,000 users).
Support for Product Owners and facilitation of workshops with business departments and key users
Translation and prioritization of business needs, UX definition with the dedicated team
Writing specifications for developers, application configuration, and test execution
Participation in functional design committees, validation, and proposal of action plans
Salesforce Sales Cloud Salesforce Configuration CRM Project Management Agile Scrum Methodology Practice
MAKE UP FOR EVER - LVMH
Proxy Product Owner SFCC
July 2023 - April 2024 (9 months)
Participation in Agile ceremonies, creation of User Stories, and maintenance of the product backlog
SFCC configuration, catalog management, module customization, and Page Designer
Integration of third-party services via RESTful APIs, data migration, and CI/CD pipelines
QA/UAT testing, deployment monitoring, and resolution of front-end and back-end tickets