Freelancer profile translated to English.

Description

Specializing in marketing and communication, I can assist you with content creation for qualified traffic generation and the implementation of brand strategies that enable your company to engage its customers.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Hiboo
Content Marketing Manager
October 2022 - Today (3 years and 8 months)
Paris, France
Expensya - Gestion de frais pros, cloud et mobile!
Communication and Marketing Manager
April 2017 - September 2022 (5 years and 5 months)
Website & Blog - Plan and develop content strategy to drive traffic and optimize engagement and conversion rates
- Targeted content strategy for Blog & website
- SEO-optimized editorial content writing
- Website updates and SEO landing page content writing
- Develop a deep understanding and knowledge of our customers and channels to optimize our content and customer journeys Social Media Management
- Social media content strategy: Facebook, Twitter, and LinkedIn
- Editorial calendar: writing and creating posts, photos, etc. Communication Materials
- Newsletters
- White papers
- Customer cases
- Studies & Infographics
- Production of commercial materials (Brochures, etc.) Public Relations
- Creation of content for the Press (Press Releases, Op-eds, Interviews, etc.)
- Monitor market trends in our sector and identify the most appropriate media, opinion leaders, and topics
- Reporting and tracking of actions taken Monitoring & Reporting - Analyze key performance indicators and evaluate the effectiveness of the implemented strategy
- Audit of presence and performance on each channel
- Measure the performance of published content
- SEO audit of our content
- Competitive intelligence
ISTEC - Ecole Supérieure de Commerce et de Marketing
ISTEC Paris
December 2016 - December 2016
Île-de-France, France
Conference on the role of technological and digital platforms in engaging customers in a value co-creation process with the company