Freelancer profile translated to English.
Back to original languageAbout Yosr
Founder of a men's cosmetic brand - from A to Z
🤝 Marketing and Communication Consultant
🚀 Trainer in schools
🗣️ Salesperson (formerly in the media world)
WHY CONTACT ME?
With a rich background as a communication and sales consultant, I took the entrepreneurial leap by creating my own men's cosmetic brand. This diverse experience has allowed me to develop a tailor-made approach: I focus on precisely understanding your needs and the subtleties of your project to offer you support perfectly adapted to your objectives.
MY SERVICES
✔ Communication Strategy
1. Situation analysis and objectives
2. LinkedIn Strategy: Expertise and professional credibility
3. Instagram Strategy: Highlighting, Humanization, and proximity
4. Art direction and content production
5. Action plan and deployment
✔ Operational support:
📸 Content Production
- Photo sessions + retouching
- Video shooting and editing
- Creation of visuals and infographics
- Format adaptation for each platform
🤳🏼 Editorial Management
- Content planning
- Text writing and optimization
- Publication on LinkedIn and Instagram
- Community management and moderation
- Monitoring and curation of relevant content
📈 Monitoring and Optimization
- Monthly coordination meetings
- Performance reporting
- Strategic adjustments
- Editorial schedule update
What is your next challenge? 💬
French
Native or bilingual
English
Conversational
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WADI PARISFounderJanuary 2022 - Today (4 years and 5 months)• Creation of a skincare cosmetic brand exclusively for men• Budget management• Establishment of brand identity and image: Differentiating concept• Development of the entire brand identity: graphic charter, typography, logotype, formal repertoire…• Direct collaboration with laboratories throughout the product formula creation process• Selection and production of product packaging• Implementation of a communication strategy to create resonance around the brand for its launch: Social media, launch event, crowdfunding on platforms• Commercialization of products to partner stores across several continents
- Groupe CampusAccount ManagerJanuary 2020 - January 2022 (2 years)• Monitoring and prospecting for clients targeting communication dedicated to students in France• Develop, manage, and retain a portfolio of advertisers• Commercial presentation of the entire commercial offer to clients• Development and writing of commercial proposals: communication campaign responding to client brief• Monitoring and management of approved and implemented campaigns
- Média Les EclaireusesProduct Development ManagerJanuary 2018 - January 2020 (2 years)• Responsible for the launch of a new cosmetic brand• Development and creation of the entire brand identity• Participation in the development of the long-term marketing plan and definition of the communication strategy for all products• Execution and monitoring of promotional and commercial actions, as well as budgets• Acts as a coordinator for other internal or external stakeholders contributing to the brand's success• Analysis of client and competitor investments and proactive proposals on the entire media offering: Special operations, innovative and integrated solutions, etc.
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Education
- Bachelor of Arts in CommunicationPPA- Pôle Paris Alternance2018Bachelor Communication
- 2nd year Bachelor in CommunicationAscencia business School20152ème année BachelorCommunication