About Yosra
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Experience
- MAS (Marketing Automation Specialist)Founder & Consultant MAS (Marketing Automation Specialist)EDUCATION AND E-LEARNINGJanuary 2020 - Today (6 years and 5 months)Tunis, Tunisia• Managing a portfolio of SMB, agency, and consultant clients across 3 markets (Tunisia, Europe, Canada) with a strong focus on marketing-sales alignment.• HubSpot at the core: B2B client implementation (Marketing Hub, CRM, Sales Hub), academic teaching at Master's level, and systematic recommendation as the reference tool for French-speaking SMBs. in Marketing Automation and e-CRM in Digital Marketing): HubSpot used as the core tool in both modules HubSpot Academy certification serves as the final exam, students graded on their certification score.
- LeadfoxHead of Sales & Customer SuccessJanuary 2018 - January 2025 (7 years)Canada• Led commercial development and customer success across markets in Europe, Canada, and French-speaking Africa, 7 years fully remote from Tunisia.• Managed and coached commercial and customer success teams: target setting, KPI tracking, individual coaching.• Built and animated the agency partner program: qualification, structured onboarding, and ongoing support for 80+ partners.• Developed strategic partnerships with agencies, consultants, and resellers driving recurring revenue growth.• Delivered webinars and training on digital marketing and automation for partner teams and their clients.• Consistent achievement of growth objectives in multilingual markets (FR, AR, EN).
- Pi2RHead of SalesJanuary 2014 - January 2018 (4 years)Ariana, Tunisia• Led the sales department with national and international commercial strategy.• Implemented lead generation tools and client qualification processes.• Developed strategic partnerships and delivered structured performance reporting to the board.
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Education
- Inbound Sales, Inbound Marketing, Email Marketing, Sales Software renewalsHubSpot AcademyInbound Sales, Inbound Marketing, Email Marketing, Sales Software renewals
- Google Digital Marketing NLP Practitioner Certified NLP Practitioner Professional coaching & change managementGoogle Digital Marketing NLP Practitioner Certified NLP Practitioner Professional coaching & change management