Freelancer profile translated to English.
Back to original languageAbout Yosra
Product Owner & UX/UI Designer at the service of your digital projects:
Do you have a product or website to (re)launch, but the needs are not yet clear, there are many ideas and no one really has the time to structure everything? That's where I come in.
I help teams transform a vague brief into simple user journeys and concrete screens, ready to be developed.
Functional Scoping:workshops, needs gathering, writing user stories, backlog prioritization.
UX/UI Design:definition of user journeys, creation of wireframes, creation of Figma mockups.
Objective: web experiences that are readable, effective, and pleasant to use.
I ensure the link between business and developers so that everyone shares the same understanding of the product and that decisions remain aligned with users and business objectives.
In concrete terms, I can help you define a shared product vision, build and prioritize your backlog, facilitate agile rituals, and design web interfaces and WordPress sites that truly meet your users' expectations.
If you are looking for someone to bring order to your ideas, align business and developers, and move your product forward without losing sight of the reality on the ground, let's talk. A few messages are enough to see if I'm the right person for your project.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- NaimaterzUI/UX Designer - Graphic Designer - Content ProducerMay 2025 - Today (1 year and 1 month)Social Media Management and Animation: content creation (posts, stories, Reels), post scheduling, and performance monitoring (engagement, traffic, conversions).Product photo creation, retouching, and optimization for web and social media (lighting, framing, appropriate formats).Ensuring brand visual consistency by adapting content for each digital channel (website, social media, emails, marketplaces).Participation in the design of creative concepts to showcase products (collection launches, campaigns, seasonal promotions).Creation, online publishing, and updating of the website (site map, product pages, basic UX/UI, content integration).Website: Naimaterz.com
- DIAFRATUI/UX Designer. Redesign of the DIAFRAT Association's websiteApril 2024 - September 2024 (6 months)UI/UX Designer – Redesign of the DIAFRAT association's websiteAs part of the website redesign for the DIAFRAT association, which supports people in difficulty, I worked to modernize their online presence with a clear, intuitive, and functional website.My tasks:
- **Organization of ideation workshops**: Facilitating brainstorming and co-creation sessions with the association's stakeholders, using tools like Klaxoon to gather needs and ideas collaboratively.
- **Creation of a graphic charter**: UX/UI research, benchmarking, sketch creation, zoning, wireframing, and mood boards to define a visual and functional direction that meets user expectations. Tools used: Figma, Notion, Excalidraw.
- **Graphic mockup design**: Creation of a multi-page website mockup on Figma, integrating the association's objectives while ensuring smooth navigation and a pleasant experience.
- **Website Development**: Integration and setup of the website on WordPress, focusing on ease of use, content management, and performance.
- Yvette Aboukrat - Réapprendre l'écritureUI/UX Designer. Website redesign for Yvette AboukratMay 2024 - September 2024 (5 months)UI/UX Designer – Website redesign for a Grapho-pedagogue based in NiceAs a UI/UX Designer, I had the pleasure of working on the redesign of Yvette Aboukrat's website, a writing and learning professional based in Nice. My goal was to create a fluid user experience and a graphic design that reflects her unique personality and expertise, while optimizing the site for natural referencing.My tasks:
- **Creation of a graphic charter**: Conducting benchmark, UX/UI research, creating sketches, zoning, wireframes, and mood boards to ensure visual consistency and an experience tailored to user needs.
- **Graphic mockup design**: Developing a multi-page website mockup on Figma, integrating the project's specificities and focusing on intuitive navigation and a pleasant interface.
- **SEO Optimization**: Implementing good SEO practices to improve the site's visibility in search engines, including optimizing tags, images, text, and site structure.
Website: https://reapprendre-ecriture.com/
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Education
- Master in Digital TransformationAston2019- Stratégie digitale et management de la transformation, - Gestion de projet Agile/Scrum, - Conception de produits digitaux (Design Thinking, UX research, parcours utilisateurs), - Priorisation de backlog et pilotage de roadmap, - Data & IA appliquée, - Systèmes d’information, - Marketing digital et conduite du changement
- UI/UX Designer TrainingDesign2023- Design Thinking, - Gestion de projet Agile/Scrum avec IA, - UX (parcours utilisateurs, prototypage et tests), - UI avec Figma, - SEO/SEA - Fondamentaux web (HTML/CSS/JS, CMS, low-code/no-code). - Maîtrise des outils créatifs (Suite adobe creative cloud, mise en page) et des usages de l’IA pour le contenu, - Réseaux sociaux
Certifications
- Mastery of Ownership / Project Management from A to ZUdemy2025