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Yonelys Alejandra Torrealba RoaYA

Yonelys Alejandra Torrealba Roa

publicist and photographer

€150/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yonelys Alejandra

Hello,

Let me tell you a little about who I am. Specialist in advertising, with experience in the accounts department of recognized advertising agencies. In which I have managed brands of beer, wines, food, personal care, foundations and corporate, among others.
I have experience in the development and implementation of communication strategies, working in close collaboration with Marketing. Creative, committed to daily objectives, with good command of teamwork and focused on continuing to learn about new marketing trends.
During the last years I have been in charge of the maintenance of WordPress and the social networks of small brands, carrying out the following functions:
Development and execution of digital strategy
Management of campaigns in FB Ads and Instagram ads
Design of the graphic concepts of Social Networks, with programs and tools such as: Illustrator, Photoshop, Lightroom and Canvas.
Measurement of statistics on instagram with IG blade
Creation and management of youtube channel
APP used for programming publications: Buffer, Postcron
APP used for project management: Teamwork, Trello and Monday

In addition to my career, I have the trade of photography and 3D design.

If you have come this far, it is that the above has gained your attention. Let's contact both physically and virtually via Skype, video call via WhatsApp or Facebook to meet and start a project together.
  • English

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Office Media Europa
    Community Manager
    SOCIAL NETWORKS
    January 2018 - August 2019 (1 year and 8 months)
    Madrid, Spain
    Social Media Management of brands in the real estate and hotel sector.

    Development and execution of Digital Strategy,

    Campaign management for FB Ads, Instagram Ads, Google Ads.

    Design of the graphic concepts of Social Networks, with programs and tools such as: Illustrator, Photoshop, Lightroom and Canvas.

    APPLICATION used for programming publications: Buffer, Postcron

    APP used for project management: Teamwork, Trello and Monday

    Budget review
    Social media Web design
  • Grupo SIEspaña
    Communication coordinator
    CONSULTING AND AUDITS
    June 2015 - April 2020 (4 years and 10 months)
    Madrid, Spain
    Direct contact with clients and email management.
    Review of material for email marketing and website.
    Content management for digital newspaper and its entry management in Wordpress.
    Competition evaluation.
    Social media and blog management.
    Graphic design of posts for social networks and material for the website.
    Social media Communication strategy Writing Content creation and writing
  • 141 Coimbra Soho Square
    Supervisor
    PRESS AND MEDIA
    February 2014 - June 2015 (1 year and 4 months)
    Caracas, Venezuela
    Advertising agency belonging to the WPP group. I dedicated myself to the management of communication strategies for alcoholic beverage campaigns (Polar Light beer and Pomar wine) focused on digital media, events and printed media due to the prohibition of these products in audiovisual media by regulations in Venezuela.
    Strategic planning Team management Customer loyalty

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Education

  • TSU in Advertising
    Instituto de tecnología Venezuela
    2008
  • Brand Value Management
    IESA
    2010

Certifications

Skill set (24)

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