Description

With over 20 years of experience in marketing, advertising and communications, I bring a powerful combination of strategic vision and hands-on execution. I work as a Fractional CMO, Consultant and Mentor helping startups and SMEs unlock sustainable growth through tailored marketing strategies and operational excellence.

Strong track record leading marketing for high-growth companies, 8 years as Head of Marketing at Deliveroo and Stuart Delivery, and hands-on experience helping 130+ startups across Spain, Europe and LatAm scale with clarity and measurable results.

Why work with me?

Proven track record scaling startups from the initial idea or MVP to growth stage.
Experience across B2B and B2C models in SaaS, tech, e-commerce, logistics, tourism, health, hospitality and more.
Ability to design full-funnel marketing strategies (organic + paid) with clear KPIs.
Strong focus on efficiency: I maximise results with limited resources.
Strategic direction with hands-on execution, from messaging to campaign execution.
I empower your team with the tools, clarity and focus they need to succeed.

Expertise & Experience

Strategic Marketing: Go-to-market plans, value proposition design, and positioning.
Growth and scale strategies: Funnel planning, channel mix, content & paid media coordination.
Mentorship: Mentor at Wayra (Telefónica), Impact Hub and Barcelona Activa
Education: Lecturer in Strategic Marketing at ESERP, ESEI and Barcelona Activa

How I can help you

Define or refine your marketing strategy to stand out from competitors
Strengthen your value proposition and positioning
Design a high-performing acquisition funnel with profitable organic & paid campaigns
Prioritise initiatives when resources are limited
Validate your product/service with real target users
Build an efficient go-to-market strategy
Accelerate growth with a clear and sustainable marketing plan
Create your commercial and/or investor pitch

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Fluent

Workplace preferences

Remote only

Primarily works remotely

Marketing 2 Grow
Strategic Marketing Advisor & Founder
February 2023 - Today (3 years and 4 months)
Barcelona, Spain
Strategic marketing consultant, mentor and fractional CMO. Contributed to the success of 130+ startups & SMBs by focusing on cost-effective marketing solutions, maximising growth and operational efficiency in industries including SaaS, ecommerce, travel, hospitality, health & wellness, education, beauty tech, logistics, and legaltech.

Fractional CMO / External Marketing Director
· Craft consumer-focused marketing strategies aligned with business objectives to achieve scalable, profitable growth.
· Develop and optimise marketing budgets and planning structures, prioritising initiatives with the highest ROI.
· Build and execute integrated marketing and content strategies across digital and offline channels to boost brand visibility and drive conversions.
· Conduct in-depth competitor benchmarking and customer insight analysis to define and strengthen unique selling propositions.
· Create internationalisation processes, brand positioning and GTM strategies for new markets.
· Collaborate on pitch decks for investors, commercial storytelling and brand positioning.

Marketing Consultant & Mentor for Startups and SMBs
· Certified mentor working with top accelerators such as Barcelona Activa (Women Mentoring Programme), Impact Hub, Wayra (Telefónica) and more, empowering founders through strategic and hands-on mentoring.
· Share actionable insights and strategies with mentees, fostering a culture of continuous improvement and strategic thinking

Strategic Digital Marketing Professor
• Lecturer in Strategic Digital Marketing at ESEI and ESERP Business Schools, empowering future marketing professionals to develop strategic thinking and execution skills.
· Provides practical entrepreneurship training at Barcelona Activa, Wayra, and S2 Xpeed, helping founders accelerate growth with actionable marketing frameworks.
Startup mentor Startup marketing Digital Marketing Fractional CMO Digital Marketing Strategy
Impact Hub Madrid
Marketing Mentor
CONSULTING AND AUDITS
March 2024 - Today (2 years and 3 months)
Barcelona, Spain
In my mentorship role at Impact Hub, I specialise in guiding startups across diverse sectors, including SaaS, Biotech, Cybersecurity for B2B, and various eCommerce and natural exotic beverages for B2C. My focus is on:
Guiding startups in crafting compelling digital marketing strategies to accelerate growth.
Mentoring in leadership and team dynamics, fostering environments that encourage strategic thinking and high performance.
Crafting dynamic market penetration strategies for startups in competitive landscapes.
Offering hands-on guidance for impactful customer acquisition and brand awareness initiatives tailored for both B2B and B2C markets.
Barcelona Activa
Marketing Mentor for Women
December 2023 - Today (2 years and 6 months)
Barcelona, Spain
As a mentor in the Women Mentoring Program at Barcelona Activa, I specialise in providing targeted guidance and advice to empower women in their professional and personal development, with a focus on mentoring in the field of Marketing.
• Focus on strategic marketing guidance for women-led startups
• Tailor mentorship for skill development and confidence building
• Commitment to aiding entrepreneurs in navigating business complexities
• Facilitate an inclusive space for female entrepreneurs to thrive and succeed
• Empower women through skill development and network expansion