Freelancer profile translated to English.

Description

I help companies and teamsdesign clear digital experiencesthat are intuitive and visually solid, especially in projects where **usability**, precision, and communication are key.

I **specialize in UX/UI, interface design, branding, and strategic design**, combining creative vision with a functional approach. I have worked in technical and industrial environments, including simulation software for nuclear power plant control rooms, where visual clarity, error reduction, and user experience have a real impact.

I can help you with projects such as:

UX/UI Design for digital applications and platforms

Redesign of digital products and usability improvement

Design systems and UI components

Branding and visual identity

Complex interface and dashboard design

Figma prototypes and user flows

Visual presentations and product communication

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Concep
Corporate Identity and Branding Design.
ARCHITECTURE AND URBAN PLANNING
January 2019 - Today (7 years and 7 months)
Madrid, Spain
Consultant. Freelance Brand Identity / Independent Projects.

Comprehensive Brand Development:Creation of visual identities from scratch and development of complete, scalable corporate identity manuals.
Specialization in Retail & Pharmaceutical Sector:Strategic design and visual identity renovation applied to high-trust sales environments.
Packaging and Asset Design:Creation of professional packaging solutions, signage, and corporate materials for technical and industrial sectors.

Success Stories and Featured Projects:
Retail Branding:Direction of comprehensive commercial branding projects, managing from the visual concept phase to final retail production.
Industrial Branding:Brand strategy, packaging, and corporate materials for Luse Ingeniería, among others.
Corporate Identity Manual Brand Strategy Logo Design User Interface Design Web Design
Digital Virgo
Senior UX/UI Consultant and Art Director
TELECOMMUNICATIONS
January 2005 - Today (21 years and 7 months)
Madrid, Spain
Business Focus:Design and comprehensive development of online tools and international client acquisition campaigns, leading the visual and front-end strategy.
Design and Identity:Creation of brands, interfaces (UI), and adaptable design systems that ensure visual consistency in web and mobile environments.
Westinghouse
UX/UI and Design Systems Specialist.
MECHANICAL ENGINEERING
September 2004 - December 2004 (3 months)
Madrid, Spain
High-Precision UX:I led the redesign and optimization of the user experience for critical simulation software, achieving a reduction in operational errors through efficient workflows.

Scalability and Product Branding:I developed the technical roadmap and visual design system that served as the brand standard for all company software products for over two years.