About Yoka
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Experience
- Amaya OraFounderPRESS AND MEDIASeptember 2025 - Today (11 months)Paris, FranceAmaya Ora is an independent media platform documenting women’s professional decisions through real, anonymised and carefully edited stories.Its mission is to help women recognise workplace patterns earlier, move through uncertainty and make more informed career decisions.Main responsibilities:
- defining the editorial vision and content strategy;
- sourcing and conducting in-depth interviews;
- transforming testimonies into anonymised editorial content;
- developing the audience and strategic partnerships.
Editorial principle: Not an opinion. A precedent. - Something NewFounderSeptember 2025 - Today (11 months)Paris, FranceWorking on:• • problem framing and market segmentation• • synthesis of 65+ qualitative user interviews• • identification of recurring decision failure patterns• • early data and AI hypotheses around decision intelligence
- Builders FactoryFounder start-up programJanuary 2026 - February 2026 (1 month)Paris, FranceWorked on:• • problem framing and market positioning• • user research and interview synthesis• • value proposition clarification and product scope definition• • trade-offs and core feature prioritization (0→1)• • early MVP framing and go-to-market hypotheses• • exposure to experienced founders, operators, and investors
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Education
- Master's degreeIDRAC Business School2007Master's degree
- Diplom BetriebswirtinDuale Hochschule Baden-Württemberg (DHBW) Mosbach2007Diplom Betriebswirtin