Freelancer profile translated to English.
Back to original languageAbout Yohan
Digital acquisition expert with over 7 years of experience, managing budgets up to €4M per year in e-commerce and B2B. Specializing in generating profitable growth (ROAS, CPA, margin) through data-driven strategies and advanced structuring of levers (Search, Shopping, PMax). Focused on business performance: acquiring new customers, optimizing profitability, and scaling acquisition efforts.
French
Native or bilingual
English
Conversational
Can work on-site
Aubervilliers (up to 10km)
Experience
- PixalioneSEA Team LeaderJanuary 2025 - December 2025 (11 months)Supervising and developing the skills of an SEA consultantPrioritizing and managing account qualityContributing to strategic decisions for clients and the agency
- PixalioneSenior SEA ConsultantJanuary 2023 - January 2025 (2 years)Managing SEA portfolios (€3-4M), structuring Search / Shopping / PMax and optimizing performance (acquisition & profitability)Cross-functional collaboration (Data, SEO, Feed) to maximize overall performance
- Let's ClicSEA / SMA ConsultantJanuary 2018 - December 2023 (5 years and 11 months)15 clients; Annual budget managed: €1 millionStrategic planning based on client objectivesDigital marketing campaign strategy and implementationA/B testing and competitive/technological monitoring
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Education
- Webmarketing Project ManagerMedia Institute2018Chef de Projet Webmarketing
- MASTER Web Marketing and Business CommunicationESA3 Paris 16th2013MASTER Marketing Web et Communication des Entreprises