Freelancer profile translated to English.
Back to original languageAbout Yohan
With nearly 6 years of experience in various types of companies (agency, startup, advertisers...), I have been able to confirm my adaptability and versatility in the management and supervision of Webmarketing and Digital Communication projects, as a project manager.
Why limit your curiosity when it can help you step out of your shell and see further?
And you, ready to take the plunge?
I am at your disposal, do not hesitate to contact me for your future projects!
Yohan
Software mastered:
- Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere, After Effects
- Social Media: Instagram, Twitter, Facebook, LinkedIn, Pinterest
- Google: Analytics, Adwords, Search Console, Tag Manager...
- Digital analysis tools: Similar Web, Contentsquare, Semrush...
- CMS: Wordpress, Drupal, Joomla, Wix, Smartfocus, Sarbacane, Tridion SDL
- Microsoft Office: Word, Powerpoint, Excel, OneNote
- Project management: Asana, Notion
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Portuguese
Conversational
Can work on-site
La Guadeloupe (up to 50km), Paris (up to 50km), Annemasse (up to 10km), Lyon (up to 10km), Suisse (up to 10km)
Experience
- Crédit MutuelDigital Marketing ManagerBANKING AND INSURANCEOctober 2021 - October 2022 (1 year)Courbevoie, FranceResponsible for digital marketing projects within the Marketing and Development Department for the 3 brands of the Factoring sector: Factofrance, Crédit Mutuel Factoring, and CIC Factoring Solutions.Objective: improve the 360° digital user journey by adopting an omnichannel, multi-target approach to increase ON/OFFLINE conversion rates.- Optimize customer experience across all digital platforms, including the customer area, through predictive analysis of user behavior (computer, mobile, tablet).- Identify and track performance levers in digital activity to increase revenue via the digital channel (Net Banking Income) by modifying the customer journey from friction points and creating a new conversion space through contact forms.- Lead the SEO/SEA referencing strategy internally and with an external agency to increase brand visibility and Factofrance services on the internet (display and affiliate campaigns, conversion results management, tracking user journeys (search engines, CTAs...).- Administer and manage existing and new websites, including maintenance (in conjunction with the IT department).- Design and write various formats of materials for commercial development, either internally or with the support of external agencies.- Conduct acceptance testing for projects in the group's digital transformation plan (test and verify remote sites, detect and report anomalies, annotate functionalities and UX/UI design...).- Manage the editorial strategy for the LinkedIn company pages of the 3 brands (social media, content marketing, digital watch...).- Support sales representatives in their introduction to digital tools as part of their sales activities (LinkedIn).- Promote and ensure the consistency and unique identity of the Factoring sector brands, in collaboration with business teams.
- FreelanceDigital Communication & Webmarketing ConsultantSOCIAL NETWORKSNovember 2018 - Today (7 years and 7 months)Paris, France- Creation of a social media strategy- Creation of editorial planning/calendars (monthly)- Creation of visuals (according to format/device)- Content management and optimization (SEO/SEA)- Facebook Ads campaign management- Management, animation, and moderation of Facebook, Instagram, Twitter, Pinterest, Google Business accounts/pages.Social media monitoring:• TWITTER• INSTAGRAM• FACEBOOK• LINKEDIN• YOUTUBE#Freelance #Entrepreneur #Consultant #Project #Communication #Marketing #CommunityManager #SocialMedia #Manager #CMS #Wordpress #Drupal #Wix #Digital #Content #Socialmedia #Website #SEO #SEA #Event #Graphic #Design #DTP #Adobe #CreativeCloud #Photoshop #Indesign #Illustrator #Premiere #Instagram #Facebook #Twitter #Youtube #Pinterest #Monitoring #Hootsuite #FacebookBusinessManager #GoogleAnalystics #GoogleSearchConsole #GoogleAdWords #GoogleDrive #GoogleBusiness
- Institut du Monde ArabeCommunity ManagerCULTURENovember 2018 - October 2021 (2 years and 11 months)Paris, FranceAs part of event communication and digital strategy, I am responsible for the real-time management and animation of the social media channels of the Institut du Monde Arabe to cover cultural, artistic, and musical events such as:- Days of History of the Arab World Institute (2020)- Arabofolies (2019, 2020)- Africa Cup of Nations (2019)- Dictation for All (2019)- Night of Poetry (2018, 2019)...Responsibilities:- Creation, writing, publication, and management of content (photos, videos, live streams)- Management of exchange spaces according to social network (moderation and community animation)- Personalized storytelling (staging, scenarios...)- Creation of a creative graphic charter, following a coherent and simplified reading line- Account attractiveness (new content, hot news...)- Traffic increase (audience rate, engagement rate)Social media monitoring:• TWITTER• INSTAGRAM• FACEBOOK• LINKEDIN• YOUTUBE#Freelance #Entrepreneur #Consultant #Project #Communication #Marketing #CommunityManager #SocialMedia #Manager #CMS #Wordpress #Drupal #Wix #Digital #Content #Socialmedia #Website #SEO #SEA #Event #Graphic #Design #DTP #Adobe #CreativeCloud #Photoshop #Indesign #Illustrator #Premiere #Instagram #Facebook #Twitter #Youtube #Pinterest #Monitoring #Hootsuite #FacebookBusinessManager #GoogleAnalystics #GoogleSearchConsole #GoogleAdWords #GoogleDrive #GoogleBusiness
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Education
- DUT Business Administration and ManagementIUT de Fontainebleau2010
- Bachelor's Degree in International Business (Strategic Marketing and Communication)Sorbonne Paris IV2012