Freelancer profile translated to English.
Back to original languageAbout Yohann
Passionate marketer eager for new challenges, I am determined to meet your needs in strategy and communication marketing, as well as in digital project management. With 9 years of rich and varied experience in diverse and international sectors, my commitment is to actively contribute to your success by bringing my expertise and creativity to each project.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 30km), Clermont-Ferrand (up to 30km), Genève (up to 50km)
Experience
- Groupe SEBCRM ROLL OUT MANAGER - AMERICAS (NCA-SLA)April 2022 - Today (4 years and 3 months)69130 Écully, France
- Lead multi-expert teams, both internal and external service providers, and hierarchically manage project managers.
- Recommend and lead strategic initiatives by leveraging data and technical flows, ensuring their proper utilization and dissemination.
- Implement the activation plan by leverage within its scope and adapt it based on priorities set by level 2 and the steering committee.
- Lead and align BU stakeholders, marketing, sales, DtoC teams, and agencies on the orchestration of different levers and execution timelines.
- Build and share feedback through KPI monitoring and qualitative illustrations for each product launch within the category/brands.
- Manage the media budget with the relevant agencies, implement the plan, and report expenses to controlling.
- Define the need for adaptation of content provided by central and ensure proper execution.
- 1 HealthMediaMarketing ManagerOctober 2020 - April 2022 (1 year and 6 months)92800 Puteaux, France1 healthmedia is the leading omnichannel media group (print, digital, events), publishing, training, e-learning, and services, positioned with a One Health perspective: human, animal, and environmental. My main responsibilities: In charge of Marketing & Communication for paramedical ("L'Infirmièr.e", "Objectif Soins & Management") and dental ("CLINIC") journals; Promotion of specialized books from "Editions Lamarre" and "Editions CdP".- Implementation of multi-channel acquisition campaigns (inserts, self-promotions, external operations, mailings, telemarketing, web marketing, partnerships) and loyalty campaigns.- Strategic Marketing: communication plan, budget monitoring, special operations implementation, market watch, surveys/questionnaires, search for new sales channels.- Customer Marketing: emailing, newsletters, personalized letters, follow-ups, complementary distributions, renewals, launch and monitoring of campaigns with the customer service department.- Social media and community management to achieve traffic development and conversion objectives.- Performance and Distribution Reporting: Evaluation of campaign performance.- Partnerships & Events: in collaboration with the events manager, organization of congresses (Salon Infirmier, Congrès ADF...), focus groups, trade shows, actions in IFSI-AS schools and dental UFRs, creation of communication materials (Posters, roll-ups, flyers...).- Collaboration with external organizations: communication agencies, freelance graphic designers, printers, mail houses, etc.
- Leyton FranceInnovation Marketing ManagerNovember 2019 - October 2020 (11 months)92130 Issy-les-Moulineaux, France
- Development of innovative marketing strategies: Design and implement creative marketing campaigns to promote Leyton's consulting services, focusing on financial and fiscal solutions to accelerate business growth.
- Competitive intelligence and market analysis: Monitor market trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.
- Marketing project management: Coordinate with internal and external teams to ensure the smooth execution of marketing initiatives, from initial concept to final delivery.
- Cross-functional collaboration: Work closely with sales, business development, and consulting departments to align marketing strategies with overall company objectives.
- Performance tracking and analysis: Utilize analytical tools to measure the effectiveness of marketing campaigns and propose data-driven improvements.
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Education
- Master of Business Administration (M.B.A.), Marketing-communication with a specialization in Digital StrategyEcole de commerce de lyon2016Master of Business Administration (M.B.A.), Marketing-communication spécialité Stratégie digitale
- Master of Business Administration (MBA), Marketing CommunicationWesford University, International Business School, Geneva2015Master of Business Administration (MBA), Marketing communication