Yohann Le Borgne, SEO Consultant | SEO Expert | SEO Referencing

Freelancer profile translated to English.

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Description

I help B2B companies (SMEs, scale-ups, startups) activate SEO as a sustainable growth lever.

After several years in consulting firms and agencies, I worked with founders, heads of growth, and marketing teams on very concrete issues:

→ acquisition of qualified leads

→ structuring of an SEO strategy aligned with business objectives

→ scaling without relying solely on paid channels

My approach is pragmatic and results-oriented: SEO is not an end in itself, but a system that serves revenue.

Specifically, I intervene on:

Comprehensive SEO audits (technical, semantic, popularity)
Structuring of lead/revenue-oriented SEO strategies
On-page and technical optimizations (in conjunction with dev teams)
Prioritized, actionable, and measurable action plans
Performance tracking and continuous improvement

I mainly work with teams that want to:

Understand why we do SEO (not just execute)
Stop low-impact actions
Build a sustainable acquisition lever, actionable in the long term

📍 One-off intervention (audit, scoping) or monthly support

🤝 Fluid collaboration with internal teams and partners

🎯 Objective: useful, readable, and profitable SEO

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

MARKENTIVE
Growth & RevOps Consultant
May 2021 - January 2026 (4 years and 8 months)
Paris, France
+40 companies supported (B2B, scale-ups, SMEs)

Key Missions
• Definition and execution of revenue-oriented growth strategies
• Structuring of marketing & sales funnels (acquisition → conversion → CRM)
• Experimentation piloting (SEO, paid acquisition, outbound, CRO)
• Data analysis and decision-making reporting for executives and growth teams
• Marketing / Sales Alignment

Main Expertise
• B2B Growth Marketing
• SEO & Paid Acquisition
• HubSpot (Marketing, Sales & CRM - from Starter to Enterprise)
• RevOps & Marketing Data
SEO SEA SEO Audit SEO Writing Email Marketing
Auto-entrepreneur
Growth Marketer
E-COMMERCE
November 2019 - August 2021 (1 year and 9 months)
• Development of e-commerce acquisition and conversion strategies
• SEO, paid acquisition, email marketing, CRO
• Performance analysis and revenue optimization
E-commerce Meta Ads Instagram Ads SEO CRO

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Master in Business Administration
University of Bologna
2020
Grande École Program
Neoma Business School
2020

SEO Consultant