Freelancer profile translated to English.
Back to original languageAbout Yohann
Media Buyer & Creative Strategist - Expert Meta Ads & Expert Google Ads
🛍️ Specializing in E-commerce for over 10 years
I help e-commerce businesses scale from €500k to €5M in revenue through paid media
💰 +€20M generated for my clients in 2025
🚀 +60 companies supported on e-commerce and lead gen topics
⭐ 5/5 on +50 missions
😌 10 years of experience as a Media Buyer and Creative Strategist
👋 Who am I?
Yohann, I'm 35 years old and I'm a Senior Media Buyer and Creative Strategist
Specializing in E-commerce on Social Ads: Meta Ads, Tiktok Ads, and Google Ads
I manage e-commerce advertising campaigns to achieve their performance goals.
👨💻 My services
- Strategic Audit : Analysis of your Facebook Ads and Google Ads campaigns (tracking, acquisition strategy, creative strategy, etc.)
- Creative Strategist : Creation of a creative audit strategy, creative roadmap
- Ad Management : Meta Ads, Google Ads, Tiktok Shop
- Reporting : Data studio for ad campaigns, gsheet with nCAC, MER, COS.
💅 My advertising expertise
- Social Ads:Creative Strategy, Facebook Ads Expert, Tiktok Ads
- **Google Ads**: SEA, PMax, Google Shopping
- **Media Buying**: Calculation of your media budgets considering your COGS, gross margins, definition of a target nCAC.
💛 They trust me
Novoma, Pranarôm, Les Petits Prodiges, Altermundi, Aurelie Bidermann, Muji, Fédération Française de Randonnée, Pernod Ricard, Poiray
You will find me through searches such as: Meta Ads, Google Ads, Media Buyer, Creative Strategist, Traffic Manager, Facebook Ads Expert, and Tiktok Ads Expert
📌 The pluses?
🛍️ 100% E-commerce
😌 +10yrs XP
📈 Looker Studio Template
📢 Exchange time
✅ Quality of service / Response time
⛔️ Important note: I do not work with e-commerce brands generating less than €25k in monthly revenue.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Les Petits ProdigesMedia BuyerFASHION AND COSMETICSOctober 2025 - Today (8 months)Management of media budgets, strategy, and operations of acquisition channelsBrand revenue record
- NovomaMedia buyerHEALTH AND WELLNESSOctober 2021 - Today (4 years and 7 months)Natural food supplements.- Creation and optimization of cross-channel advertising campaigns Facebook Ads, Tiktok Ads, Pinterest Ads, SEA (Google, Bing Ads) and Criteo- Creation of an acquisition strategy by media mix channels- SEO Audit and Recommendation: technical audit and recommendation, implementation of a semantic cocoon and best writing practices. Monitoring and recommendation of production.
- Big MoustacheMedia buyerFASHION AND COSMETICSSeptember 2019 - May 2020 (8 months)Paris, FranceNatural men's skincare.- SMO: Acquisition campaigns, retargeting campaigns, and reactivation campaigns. Multiple forms of A/B testing.Result: €350K revenue generated (+40%) - 4.7 ROAS.- SEA: Google and Bing Ads - Search campaigns (brand, DSA, CPA target products), display campaigns, and SMART Shopping (target ROAS). Result: €120K revenue generated (+105%) - 3.4 ROI.- SEO: Implementation of an internal linking strategy (semantic cocoon principle) and operational monitoring with the content manager.- Affiliation: Development of a strategy with the affiliation tool Affilae.- CRM: Creation of different scenarios.Weekly reporting with Google Data Studio.Monthly reporting by channel.Results:+90% ROI+115% revenue generated.
Reviews
K
Kevin
SOLSTICE
Reviewed on 7/16/2025
Yohann is professional and competent, I recommend him 👍
Alexandra
Natur'édéa
Reviewed on 7/11/2025
I highly recommend Yohann; he optimizes our Meta and Google campaigns to improve our visibility and profitability. He is responsive, educational, and always gives us good advice, not only on the subjects he manages but also on our overall web marketing strategy.
Recommendations
CB
CR
+1
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Education
- Master's Degree in Digital MarketingLEM2016Fondamentaux dans les stratégies marketing, Réseaux sociaux, Écrire pour le web, Référencement, Organiser et optimiser une stratégie de vente de publicité digitale, Facteur humain, Puissance de la marque/marque sociale, Marketing de l’offre augmentée, Distribution multicanal connectée, Outils techniques et solutions e-commerce, Business plan.
- Bachelor's Degree in Communication (Bac +3): Marketing / Advertising: Market PubISCOM2011Gestion des stratégies de relations individualisées avec le client et développement des stratégies publicitaires, marketing et commerciales.
Certifications
- Facebook Ads CertificationMeta2022
- Google Ads SearchGoogle2018