Freelancer profile translated to English.
Back to original languageAbout Yohann
👉 I help websites and applications convert more, through a UX + SEO/GEO approach: better experience, better visibility, more conversions 🚀
Specifically, I work on: UX/SEO audits, content optimization, journey improvement (Figma wireframes/prototypes), KPI monitoring (GA4/analytics).
👉 My background combines web optimization & performance (KPIs), data management, CRM, compliance, then specialization in web marketing/UX. I bring a structured, user-centered, and results-oriented approach.
What you get:
- A prioritized diagnosis (quick wins / medium term) ✔️
- Actionable recommendations (content, UX, tracking) ✔️
- A measurement plan (KPIs, events, dashboards) ✔️
💌 To discuss: LinkedIn message or email:
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- BEXP Consulting AgencySEO / UX SpecialistCONSULTING AND AUDITSJune 2023 - Today (3 years and 2 months)-Consulting / audit in SEO-optimized Web Marketing content management and UX design (user experience / journey)Specialties:🌟SEO, SEO Audit, Copywriting🌟Web Copywriter, Content Management, Storytelling🌟UX Design, Ergonomics🌟Study and Design, AMOA🌟Web Marketing Strategy, Content Marketing🌟SEA: Google AdWords, Facebook / Instagram Ads🌟KPI / Data Analysis, Web Analytics🌟Data Visualization, Artificial Intelligence🌟Trend Monitoring (marketing, digital)🌟Tools: Notion, Figma, Canva, Wordpress, Google Analytics, AI🌟No-Code Applications (Webflow, Dorik)🌟Psychology, Cognitive SciencesSkills: Search Engine Optimization (SEO) · Storytelling · Psychology · SEO Audit · Web Content Writing · Content Strategy · User Experience Design (UED) · SEO Copywriting
- SAPCRM Analyst / CSE MemberDIGITAL AND ITJune 2018 - August 2022 (4 years and 2 months)-Business Partner / CRM data administration and GDPR controls.-Member of the company's social and economic committee
- SAPSAP Web/Digital ConsultantDIGITAL AND ITJanuary 2011 - May 2018 (7 years and 4 months)Sophia Antipolis, France▪ Customer relations, Web user support for hundreds of international key accounts such as EDF, Siemens, Coca-Cola, etc.▪ Administration, monitoring, KPIs for corporate Web Portals (set of websites).▪ Implementation, deployment of Web Portals. ERP / CRM customer data administration.▪ Organization of missions and services on client sites: needs analysis, planning, organization, logistics, interviews, reporting, follow-up, project management / critical phase management, team management.▪ Product presentations, workshop facilitation, user training, product and service prospecting. Online user assistance.
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Education
- Bachelor's degree, Digital Marketing and UX/UI DesignDigital Campus, ESG Business School2022-Spécialisation professionnelle en Stratégie de Marketing Digitale, Études de cas d'entreprises -Cursus : Webmarketing, Stratégie, Études et Conception, rédaction web, création de médias et contenus digitaux, référencement (SEM/SEO/SEA), UX/UI Design, qualité / tests UX, CMS (Wordpress, Woocommerce), PAO (Photoshop, InDesign, Illustrator). Analyse et visualisation des données, Veille, psychologie, sciences cognitives
- Engineer's degree, Knowledge Management and Information SystemsUniversity of Technology of Compiègne2010-Activities and societies: Junior Enterprise / Volleyball -Cursus : Économie politique, internationale, droit de la propriété intellectuelle, communication interpersonnelle, développement durable, ingénierie documentaire, supports d'information, systèmes interactifs, projets multimédia, indexation des médias, applications internet, expression du besoin à la réalisation logicielle, data mining, data warehousing, intelligence artificielle
Certifications
- Mastering Storytelling to Inspire Action in Business OpportunitiesSAP2017
- Design Thinking Method CampSAP2016