Freelancer profile translated to English.
Back to original languageAbout Yohan
🎯 Expert TikTok Ads & TikTok Shop – Acquisition through native content | 8 years of experience
Looking to monetize TikTok by integrating it into your acquisition mix or to launch your TikTok Shop in a structured way? I'll help you transform TikTok into a performance channel, not just an image one.
🧠 My approach: performance through content With 8 years of experience in digital marketing and +400,000 followers on TikTok, I combine a strategic vision with native creative execution. My expertise is based on:
A perfect mastery of the TikTok algorithm (tested on my own personal account)
A clear methodology for structuring your TikTok Ads campaigns
A capacity to produce and manage vertical content with high conversion potential
🛒 TikTok Shop: activate native e-commerce TikTok is becoming a true direct sales platform with TikTok Shop. I'll assist you from A to Z on:
Launching your TikTok Shop
Structuring a coherent e-commerce funnel on TikTok
Creating testable content with high click-through and add-to-cart rates
Scaling your sales through TikTok Ads
📊 My clients:
Vkards, Pandacola, Audible, Doomli, Département du Gard, as well as white-label brands through agencies.
Campaigns focused on ROAS or B2C lead acquisition
Creation of dozens of viral content pieces generating millions of views and direct revenue
📈 My 4-step process:
- Audit & acquisition strategy
- Technical setup (TikTok Ads & Shop)
- Creative production (if needed)
- Launch, monitoring, optimizations & monthly reporting
💬 Ready to make TikTok a real business lever?
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Montpellier (up to 50km)
Experience
- the gratinDirector & Founder @TheGratinMarch 2025 - Today (1 year and 5 months)Montpellier, FranceI help companies acquire and retain customers through innovative digital marketing strategies. Our expertise focuses on social media advertising and creating engaging content tailored to modern platforms. Our services include:- Meta Ads and TikTok Ads advertising: Design and management of targeted advertising campaigns to maximize visibility and return on investment.- Creative content creation: Development of impactful vertical videos, user-generated content (UGC), and influencer collaborations to enhance engagement.- Influencer campaigns: Establishment of strategic partnerships with relevant influencers to amplify our clients' messages.Why choose The Gratin? We combine a deep understanding of social media algorithms with a customer-centric approach, allowing us to create tailored strategies that resonate with target audiences. Our goal is to turn every interaction into an opportunity for conversion and loyalty.
- YOHAN BERNARDINDigital ConsultantDIGITAL AND ITJune 2020 - Today (6 years and 2 months)Montpellier, FranceI carry out operational and strategic missions for various types of clients.Mission types:- SEO / SEA Consulting- Social Media Management- Digital Strategy
- Yohan Bernardin ConsultingDigital Marketing ConsultantJune 2020 - March 2025 (4 years and 9 months)Montpellier, FranceDigital strategy, SEO/SEA consulting, and Social Media Management specializing in vertical content for TikTok & Instagram.
Reviews
N
Nolwenn
Nolwenn LE BOURGEOIS
Reviewed on 2/10/2024
I sincerely thank Yohan for his professionalism, his attentiveness, and his kindness. He perfectly understood my needs and adapted his offer accordingly.
I highly recommend using his services for anything related to traffic acquisition, advertising, ads, and everything concerning TikTok, Instagram, and other social networks. I will definitely work with Yohan again on these matters.
He also gained his skills by achieving great results himself on social media! So he knows what he's talking about!
Thanks again 🙏
Helene
Helene Petry
Reviewed on 10/13/2023
Very good experience with Yohan who has a clear and precise work methodology. The steps are well-defined, there's a dedicated digital workspace, and you know where you're going.
For TikTok novices like me, be prepared to dedicate significant individual work time outside of sessions with Yohan. Thank you very much for all you've taught me, Yohan!
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Education
- Web Project ManagementIAE Montpellier2018
- Audiovisual Communication DegreeUPV - University of Valencia2016