About Yohan
- Full audit of campaigns and conversion funnel
- Performance analysis and identification of friction points
- Priority recommendations and high-impact actions
- Strategic support and continuous optimization
- Creation, restructuring, and management of Search campaigns
- Management of Performance Max campaigns
- Analysis of search queries and traffic optimization
- Improvement of conversion rate and reduction of cost per lead
- Performance monitoring and ROI-oriented adjustments
- Creation of lead generation-oriented campaigns
- Development of marketing angles, messages, and creatives
- Structuring of advertising tests
- Optimization of CPL and lead quality
- Work on forms, audiences, and conversion paths
- Audit and optimization of existing pages
- Creation of landing pages designed to convert
- Work on the promise, structure, and calls to action
- Reduction of friction and reinforcement of reassurance
- Improvement of conversion rate
- Google Tag Manager
- GA4
- Meta Pixel
- Conversion API
- Tracking of forms, calls, and appointments
- Analysis of conversions by source and campaign
- Health, clinics, medical centers
- Service companies
- Local businesses
- B2B and B2C projects
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- Roasly AdsDigital Marketing ConsultantDIGITAL AND ITJanuary 2020 - Today (6 years and 7 months)Paris, Franceđ Performance-oriented digital marketing agency | Ads, Strategy, Growth & ConversionIn a market saturated with promises, we deliver concrete, measurable, and profitable results.We are a digital marketing agency specializing in acquisition and performance, experts in media buying, Google Ads, Meta Ads, conversion funnels, and qualified lead generation. We support ambitious startups, e-commerces, and B2B companies in their digital growth.đĄ Our difference:Custom-made strategies, designed for businessFast and autonomous executionCreatives that convert, not just look goodContinuous optimization of CPA, ROAS, and conversion ratesEnd-to-end strategic supportđ Whether you're looking to generate more leads, boost your sales, or reduce your acquisition costs, we've got you covered.đ„ Our expertise:Digital advertising (Google Ads, Facebook/Instagram Ads, LinkedIn Ads)Conversion optimization (CRO & landing pages)Sales funnel creation and managementDigital strategy & growth marketing consulting
- Online Senior Care ServicesDigital MarketingMEDICALJune 2018 - November 2023 (5 years and 5 months)Paris, FranceDefinition and implementation of the global digital marketing strategy (budget of over 1 million euros per year), focused on growth and performance.âą Comprehensive design, optimization, and daily management of SEM campaigns for Spain, France, and Belgium, with rigorous KPI monitoring to achieve exceptional results: +100% leads, -20% CPL, +25% CTR, -10% CPA.âą Budget allocation based on CPA, across up to 13 campaigns via Google Ads and Bing.âą Testing and implementation of different strategies adapted to countries and campaigns, to maximize performance and maintain 20% lead generation growth.
- PandoraHead of Ecommerce and Social MediaLUXURY GOODSSeptember 2014 - July 2017 (2 years and 10 months)Madrid, SpainOnline business development and social media strategy implementation:âą Definition and implementation of the e-commerce strategy:âą Website improvementâą Management of new collection launchesâą Digital marketing campaign managementâą Web analyticsâą CRM strategy implementationâą Newsletter creationâą AdWords / Display campaignsâą Natural referencing (SEO)âą Social media strategy optimizationâą Conversion rate optimization (CRO)âą Definition and monitoring of key KPIsâą Identification of new business opportunities
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Education
- Master in Marketing and StrategyParis Dauphine2013
- Bachelor in Economics and ManagementParis Dauphine2012