Freelancer profile translated to English.

Description

I am Yohan, an expert in Growth, automation, and Sales Ops, with over 5 years of experience driving acquisition and optimization strategies at JUST, Livestorm, and 360Learning.

I help companies scale their acquisition and optimize their processes through an approach combining Growth, No-code & Automation.

What I do

Growth & Lead Generation Strategy → Inbound & outbound, high-performing emailing campaigns, lead scoring, data enrichment.
Automation & Sales Ops → CRM optimization (HubSpot), creation of automated workflows, integration of no-code tools.
Web Optimization & Conversion → Experimentation (A/B testing), analytics redesign, improvement of the user journey.

Tools & Tech Stack

Automation & No-code → Zapier, N8N, Phantombuster, Lemlist, Apollo.
CRM & Data → HubSpot, FullEnrich, Kaspr, Google Tag Manager.
Web & Analytics → Webflow, NuxtJS, VueJS, Amplitude, Segment.

Why work with me?

Proven field experience in hypergrowth at JUST & Livestorm.
Ability to quickly test & scale high-performing strategies.
Automated & efficient approach to maximize the impact of Growth actions.

Need a boost on your acquisition or Growth processes?

Let's discuss it!

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

JUST
Growth Manager
TECH
January 2023 - April 2025 (2 years and 3 months)
Paris, France
As a Growth Manager at JUST, I implemented the entire Growth strategy, covering inbound and outbound, with a focus on acquisition, automation, and process optimization.

Key Missions & Achievements
Inbound :
Rebranding and website redesign – Improved positioning and user experience to optimize conversion.
Redesign of the analytical system – Implementation of advanced performance tracking to better drive the Growth strategy.
Creation of a community of freelancers affiliated with Just – Development of a network of 112 freelancers to strengthen acquisition and retention.
Development of a content strategy for webinars – Lead generation via educational and engaging events.

Outbound :
Implementation of an effective lead generation strategy – Structuring the outbound funnel and segmenting prospects.
Data enrichment – Automation of the collection and enrichment of information on contacts and companies for more effective prospecting.
Creation of a lead scoring system based on product data – Identification of the most qualified prospects through a data-driven model.
Launch of several outbound email campaigns – Generation of qualified opportunities via automated and optimized sequences.
Technologies used
Automation & No-code → N8N, Zapier, Phantombuster, Lemlist, Apollo, FullEnrich, Kaspr
CRM & Sales Ops → HubSpot
Web & Analytics → Webflow, Livestorm

This role allowed me to structure and scale the entire Growth strategy of JUST, combining automation, data, and process optimization to maximize revenue generation.
360Learning
Growth Engineer
DIGITAL AND IT
April 2022 - December 2022 (8 months)
Paris, France
At 360Learning, I was responsible for the website, with the mission of optimizing conversion, improving the user experience, and driving data-driven experiments on a site with 130,000 visits/month.

Key Missions & Achievements
Conversion optimization – Launch and management of A/B testing campaigns to improve conversion rates of strategic pages.
Creation and evolution of the site – Development and deployment of new pages, aligned with the Growth and SEO strategy.
Experimentation & iterations – Implementation of an experimentation framework to test and analyze the performance of new features and designs.
Redesign of the analytics system – Improvement of site performance tracking by integrating advanced analytical tools.
Technologies used
Web Development → NuxtJS, VueJS, Netlify, Prismic
Analytics & Tracking → Salesforce, Amplitude, Google Tag Manager

This role allowed me to combine Growth, UX, and Data to optimize acquisition and website performance, relying on advanced tests and analyses.
Livestorm
Growth Engineer
TECH
January 2020 - March 2022 (2 years and 3 months)
Paris, France
At Livestorm, I was the technical lead for the website, with the mission of optimizing conversion and improving the user journey through experiments and strategic optimizations.

Key Missions & Achievements
Creation and optimization of the website – Development of new strategic pages, including:
- Pricing pages to improve understanding of the offer and maximize conversion.
- Resource pages to support the SEO strategy and organic acquisition.
- Redesigned homepage to improve engagement and conversion.

Personalization for the Sales team – Creation of dedicated landing pages allowing sales representatives to better convert incoming leads.
Rebranding & UX/UI redesign – Technical leader on two complete rebrandings of the site, ensuring a smooth and optimized transition.
Optimization & experimentation – Implementation and management of A/B tests with ABTasty to improve the conversion rate.
Technologies used
Web Development → Ruby on Rails, NuxtJS, VueJS, Netlify, DatoCMS
Analytics & Tracking → Google Tag Manager, Segment, Amplitude
Experimentation & CRO → ABTasty

This position allowed me to develop an approach focused on conversion and optimization, combining tech, UX, and growth to maximize the impact of the site on acquisition and revenue.
Vue.js Node.js JavaScript