Yoann Yebka

🏢 Company: Mes-secretaires.com is a company specializing in remote telephone secretarial services.

🎯 Mission:

- Training the two founders in the daily management of their Google Ads account to enable them to be autonomous.

- Creation, setup, and launch of the Google Adwords account.

👨‍💻 Training-related actions:

- 4-hour SEA training on basic and daily account management

- Topics covered:

- General functioning of Google advertising

- Creation of a campaign, ad group, and ad

- Choosing keywords effectively

- Exclusion of irrelevant search terms

- Basic data analysis

- Provision of training materials and a Looker Studio dashboard (allowing real-time, simplified tracking of campaign performance).

👨‍💻 Account creation-related actions:

- Preliminary market analysis

- Initial Google Ads account setup

- Implementation of conversion tracking on the website

- Keyword research

- Creation of campaign architecture (ad groups, ads, keywords)

- Ad copywriting

- Extension creation

🏢 Company: Family Sphere is a company specializing in in-home childcare.

🎯 Mission: My objective was to take over the account previously managed by an agency and optimize it to generate as many quotes as possible within a given budget.

👨‍💻 Actions:

- Redesign and reorganization of the Google Ads account

- Implementation of more precise conversion tracking

- Daily management and optimizations

- Monthly reporting

📊 Results:

- Number of quotes: +42%

- Cost per quote: -50%

- Conversion rate: x2.5

🏢 Company: Seniorescence is a company specializing in home care assistance for the elderly.

🎯 Mission: My objective was to boost the commercial side by drastically increasing the number of prospects while maintaining an interesting ROI.

👨‍💻 Actions:

- Definition of the SEA strategy

- Creation and setup of the Google Ads account

- Implementation of conversion tracking

- Daily management and optimizations

- Monthly reporting

📊 Results:

- Number of quotes: +200%