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Yoann ThenotYT

Yoann Thenot

Supermalter

⭐️Expert CRO, UX, AB Test, Digital Product Manager

€800/day
10 projects
Paris, FR
8-15 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Yoann

With 15 years of experience in project management and product management, I have had the pleasure of working on various projects: website redesign, mobile applications, digitalization of a CRM program, optimization of the online customer journey, etc.

PROJECT & PRODUCT MANAGEMENT
- Web and mobile project management
- Audit (tools, methods, KPIs)
- Definition of MVP scope
- Facilitation of requirements gathering workshops
- Coordination of creative and technical teams
- Sprint monitoring and acceptance testing
- Selection and management of service providers (offshore possible)
- Budget management

BUSINESS & DATA ANALYSIS
- Dashboard creation
- Data analysis
- Data evangelization
- Definition of the analysis framework (KPIs, materials, cadences)
Tools: Google Analytics, Looker Studio, Contentsquare, Fox Intelligence, Salesforce, Amplitude

UX & CRO
- Journey analysis
- Identification of insights and prioritization
- Implementation of a continuous optimization approach
- Management of AB tests and personalization tests
- Analysis and reporting
Tools: Google Analytics, Contentsquare, Testapic, Hotjar, Baymard Institute, AB Tasty, Insider, VWO

Topics that pique my interest:
Digital transformation of companies, structuring a team, training and upskilling the team, data analysis, customer experience, operational excellence of a service, personalization of the customer experience in an omnichannel dimension, new tools for collaboration and productivity.

My main objectives:
- Understand client needs, support them in achieving their projects and objectives
- Work with new people and new expertise
- Discover new business areas
- Develop new skills through assignments

Shall we discuss your project over a coffee? ☕
Yoann
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • SNCF Connect
    Expert CRO
    TRANSPORTATION
    May 2024 - Today (2 years and 3 months)
    Paris, France
    CRO Expertise
    Management of CRO activities across several functional areas of the website and mobile application.
    Ad hoc analyses on Adobe Analytics and Contentsquare
    User research based on Voice of Customer insights
    Identification of opportunities, prioritization and test scoping
    Creation of a test roadmap
    Configuration and deployment of AB tests (client-side and server-side) and personalization campaigns
    Test reviews and communication of results

    CRO Evangelization
    Support for product teams on the use of Contentsquare
    Training for business teams on the use of AB Tasty (client-side)
    Training for product teams on the use of Flagship (FE&R) (server-side)
    Support for product teams in product experimentation
    CRO Contentsquare AB Tasty AB Testing Server-side
  • Lacoste
    E-commerce Project Consultant
    FASHION AND COSMETICS
    February 2024 - April 2024 (2 months)
    Paris, France
    Management of an omnichannel operation project (e-commerce and stores):
    - Project planning
    - Milestone definition
    - Coordination of 30 people
    - Creation of visual assets
    - Email campaign coordination

    - Analysis and reporting
    Scope: 11 countries and 5 brands
    E-commerce Project Management International Emailing Data Analysis Web Analytics
  • CARTIER
    Data Project Manager (Looker Explore)
    LUXURY GOODS
    January 2024 - April 2024 (3 months)
    Management of the documentation project for the two BI tools Looker Explore for Cartier's Sales Department.
    Scope:
    • Project management
    • Identification of key functionalities
    • Creation of a documentation template
    • Documentation writing
    • Organization of workshops with experts
    • Data source documentation
    Looker Project Management Notion Business Analysis Data Visualization

Reviews

5.0

Out of 2 ratings

FabienF

Fabien

Filariane FR920268

Reviewed on 11/30/2023

Yoann was very responsive and his delivery fully satisfied us. He has a good command of growth hacking techniques and perfectly understood what we expected from him. Following his assignment, we offered him ongoing support.
C

Charlène

Directrice Ecommerce EMEA - Lacoste Operations HQ

Reviewed on 4/14/2026

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Education

  • Master in Marketing and Strategy
    Université Paris-Dauphine, Paris
    2012
  • Master of Science (M.Sc.) - E-Commerce
    HEC Montreal
    2012

Certifications

Skill set

Categories