Freelancer profile translated to English.
Back to original languageAbout Yoann
E-commerce specialized Analytics Engineer, I design and maintain the analytical architecture that transforms raw data into reliable and actionable assets. From setting up tracking and ETL/ELT pipelines to modeling and visualization, I ensure data quality, consistency, and accessibility to accelerate analysis and decision-making.
My cross-functional experience also allows me, depending on the context, to take on complementary areas such as tracking and analytics, BI, or data project management, thus ensuring consistency between business needs and the entire technical chain.
⭐️ Key Skills:
- Tracking, data quality & analytics
- Data integration and ingestion
- Modeling and transformation
- Workflow orchestration and automation
- Data visualization
- MarTech project management & marketing performance measurement
💼 Past Experiences:
Analytics Engineer
Completed the Databird Analytics Engineering certification training.
Web Analyst
Audit and validation of analytics tracking, dashboard implementation.
Proxy PO Tracking & Analytics
Managed a project to implement in-house tracking using Agile methodology. Defined requirements and managed tagging plans, followed by the development of dashboards on Power BI.
Analytics Project Manager
Identified and processed crawlers to ensure the quality of analytical data. Managed analytics needs and produced business performance analyses.
BI Product Owner
Managed BI roadmap, produced dashboards for several departments. Supervised BI and Data Engineers teams to facilitate collaboration.
📬 Feel free to contact me to evaluate the relevance of a collaboration together!
Yoann 🙂
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km), Lille (up to 10km)
Experience
- DatabirdAnalytics Engineer TrainingJuly 2025 - Today (11 months)
- Data storage and management with Google Cloud Platform (BigQuery)
- Automated extraction and ingestion via ETL/ELT (Fivetran, Funnel)
- Data modeling and creation of analytical models with dbt
- Version control and code collaboration with Git
- Workflow orchestration and automation of data flows with Airflow
6-week training - (July - September) - Flunch TraiteurWeb AnalystJanuary 2025 - May 2025 (4 months)Lille, France• Audit and support mission on the exploitation of analytics data in a context of compliance and performance monitoring.• Comprehensive audit of the existing tagging plan and optimization recommendations• CNIL compliance of tags and data collection security• Migration of media tags to server-side• Standardization and validation of analysis reports• Creation of steering and monitoring reports for analytics assets (Looker Studio)• Coordination with IT and Data teams to ensure consistency of implementations• Support for the implementation of the Contentsquare solution
- M13hSenior Data Marketing ConsultantNovember 2021 - August 2024 (2 years and 9 months)During this experience, I had the opportunity to discover and support various clients from different sectors. I notably led data projects for La Française Des Jeux, Columbia, Salomon, and Cyrillus.
Reviews
Emilie
Wave Sourcing
Reviewed on 11/26/2024
Yoann brought real added value to the project. The audit of the site and its performance was highly accurate, highlighting clear areas for improvement. He also conducted an in-depth analysis of the user journey, identifying key friction points and proposing very relevant UX/UI optimizations.
His CRO recommendations were both strategic and actionable, tailored to the specific needs of our e-commerce site. I appreciated his professionalism, rigor, and ability to understand our challenges.
I highly recommend him and would not hesitate to collaborate with him on future projects!
J
Jean-François
Efficience Digitale
Reviewed on 12/17/2020
Recommendations
FU
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Education
- Master Grande ÉcoleSKEMA Business School2019Spécialisation International Marketing & Business Development
- Bachelor of Business Administration (BBA)NEOMA Business School2016
Certifications
- TOEIC Listening and Reading - 895/990ETS Global B.V.2016