About Yoann
English
Fluent
French
Native or bilingual
Experience
- GatlingDigital Marketing ManagerSOFTWARE PUBLISHINGJune 2021 - Today (4 years and 11 months)Nantes, FranceManaging a team of three people to cover all facets of digital for this high-potential startup.- Acquisition - Google Ads, LinkedIn Ads, Twitter Ads, Facebook Ads and Partners- SEO- Data & Reporting - Whaly.io / Hubspot / Salesforce / Google Analytics- Tracking Management via Google Tag Manager and on our various platforms- CRM via Hubspot - Scoring, workflows, lead database management- Website management - Wordpress- Content - Production and Publication- Communication - Emailing, Facebook, LinkedIn, Twitter
- Rentokil Initial FranceTraffic ManagerCONSULTING AND AUDITSMay 2019 - Today (7 years and 1 month)Boulogne-Billancourt, FranceManaging the online presence of the Rentokil, Initial and Ambius brands in France.- Management of the sites, their blogs and the smooth running of their evolution- Steering of SEO and SEA and budget allocation- Steering of digital communication (entry points and editorial line)- Definition and application of the digital strategy of the 3 brands- Management of tracking, reporting and definition of KPIs- Onboarding on group innovations (Call Tracking, Hubspot ...)- Management of a team of two people- Audits with a view to continuous optimization
- BeemoovMarketing ManagerVIDEO GAMES AND ANIMATIONOctober 2017 - August 2018 (11 months)Nantes, FranceIn charge of the marketing / communication team, analyzes, studies and strategic recommendations.- Definition and implementation of marketing and communication strategies.- Management and implementation of the tracking environment. Implementation of GTM and bug fixes.- Carrying out in-depth behavioral analyzes that led to improvements in game design, acquisition and content creation.- Creation of strategic analyzes that led to the company's latest 3-year plan.- Steering of ancillary subjects such as:- planning game launches- GPRD upgrade- ...- Management of a team of 4 people
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Education
- MBA Digital Marketing & e-businessINSEEC2014
Certifications
- Inbound MarketingHubspot2019