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Yoann M.YM

Yoann M.

Strategic Planner/Branding/Social

€700/day
8 projects
Paris, FR
8-15 years

Average response time: 4 hours

Freelancer profile translated to English.
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About Yoann

Say Hello to Holistic Marketing 👋 - Bilingual 🇫🇷/🏴󠁧󠁢󠁥󠁮󠁧󠁿 - 💬 response within 2h 7 days a week

I support brands from simple strategic advice to the complete completion of their projects, by finding tailor-made creative solutions.

Whatever your need, do not hesitate to contact me, I will be happy to discuss with you!

My main references:
Samsung, Philip Morris, Nivea, Citroën, DS, Nestlé, Doritos, Snickers, M&Ms, Mars, Häagen-Dazs, Axa, Eau Thermale Avène, Electro Dépôt, British Imperial Tobacco, Intermarché, Cointreau, Paysan Breton, Purevia, Canderel

➡️ ANALYSIS 🔎 of your business, market, processes, and consumers
➡️ IDENTIFICATION 🎯 of your challenges and opportunities
➡️ DEFINITION 🧠 of strategic and operational axes
➡️ CREATION 💭 of your brand elements or content
➡️ FOLLOW-UP 🚀 and analysis of results according to key performance indicators that we will have defined together.

EXPERTISE

1️⃣ Brand strategy, identity, content
2️⃣ Consumer intelligence
3️⃣ Strategic Planning, Marketing
4️⃣ Go-To-Market Strategy
5️⃣ Social media strategy
6️⃣ Influence strategy

ABOUT ME:

After obtaining a double degree from a "grande école" at ICN Business School in marketing and project management, I worked as a Social Media Strategist at a European level.

I then diversified my expertise by becoming a strategic planner for two agencies in the Publicis group.
I was notably the strategic referent for the telephony division of the SAMSUNG group as well as the innovation division of the PHILIPP MORRIS group.
Then I dedicated myself to my freelance consulting activities and the development of Gut, a startup in the responsible fashion market.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

Remote only
Primarily works remotely

Experience

  • Agence Taste
    Senior Strategic Planner
    CONSULTING AND AUDITS
    January 2024 - January 2024
    Paris, France
  • Castor & Pollux
    Freelance Strategic Planner
    RETAIL (LARGE RETAILERS)
    September 2023 - October 2023 (1 month)
    Paris, France
    Strategic planning mission as part of a tender for an international home appliance player
    Strategic Planning Social Networks Social Media Strategist Marketing Customer Insight Consumer Insight Market Analysis market analysis Webmarketing Strategy Digital Marketing Strategy
  • Seita Groupe Imperial Tobacco
    Strategic Planner
    RETAIL (LARGE RETAILERS)
    February 2023 - September 2023 (7 months)
    Paris, France
    Strategic support for a product launch:
    - Market analysis
    - Opportunity identification
    - Brand identity creation
    - Creation and materialization of creative concepts
    - Product launch strategy development
    Branding Strategic Planning Strategy Storytelling Marketing Product Launch

Reviews

5.0

Out of 2 ratings

S

Solène

ASC Conseil

Reviewed on 1/25/2024

Thank you Yoann
B

Benjamin

Agence Taste

Reviewed on 1/24/2024

A real pleasure to collaborate with Yoann. He is an expert in his field, very responsive and proactive.

Recommendations

FU
FU
Former user and 1 other person have recommended Yoann

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Education

  • Double Master Grande Ecole - Specialization Marketing and Project Management
    ICN Business School
    2015

Certifications

  • Grande École Diploma
    ICN Business School
    2015
    Webmarketing Strategy Strategic Planning Corporate Strategy Communication Strategy Positioning Strategy Sales Strategy Webmarketing Branding Marketing Communication

Skill set

Categories