About Yoann
French
Native or bilingual
Experience
- MarsatworkDigital Project ManagerSeptember 2023 - Today (2 years and 9 months)Management of web projects carried out for the clients of the consulting agency Marsatwork.Key accounts: Delta Assurances - Euroméditérannée - Caisse d'Epargne - GRDF - La Méridionale - Habside - Set Club - Grand Hôtel Serre Chevalier - GRDF - Européen HospitalMain missions:Analysis of client specificationsNeeds assessmentDefinition of project objectivesWriting of adapted recommendationsPlanning and overall project management: Planning Budget managementDefinition and anticipation of risksMobilization of human resourcesTeam coordination: Management of internal resources and external service providers (Developers, UX/UI Designers, Videographers, Web Copywriters, SEO Consultants, Traffic Managers)Ensuring optimal communication between the different project stakeholdersSupervision and quality control: Monitoring the quality of deliverables and services providedDefinition of bugs and anomalies to be correctedActivity reporting: Informing stakeholders (client/teams) about project progressCommercial management: Identification of up-selling/cross-selling opportunities inherent to the project Client relationship
- CI MEDIA / HA MEDIADigital Project ManagerAugust 2021 - September 2023 (2 years and 1 month)Marseille, FranceManagement of digital communication projects for the agency's clients.Business development & Management of the agency's marketing operations.Implementation of commercial & operational management tools.Key accounts: Go Sport - Parascandola - Printemps - Mercedes Benz - McDonald's - Lobsta- Grand V, La Valentine - Plan-de-Campagne - Torréfaction Noailles/Henri Blanc Métropole Aix-Marseille - Regional Tourism Committee (CRT) PACA -Main missions:Brief taking & writing of commercial proposalsIdentification of needs during a discovery interviewDefinition of objectives & writing of adapted recommendationsPresentation of strategic recommendations to clientsStrategic expertise In-depth analysis of client needsMarket researchDefinition of strategic directionsAdvertising campaign managementBudget management Coordination of external service providersProgramming of digital campaigns (Waze ads - Spotify ads - Meta ads - Google ads)Monitoring, tracking & optimization of campaigns Business development Management of sales teams partner agenciesManagement & Development of the Up Selling / Cross Selling portfolioProspecting & NetworkingManagement of agency marketing operations: Development of an agency communication strategyProduction of editorial content (LinkedIn posts, Newsletters, Presentations, Webinars)Performance monitoringChange Management Implementation of the Hubspot CRM: Custom optimization - Team training - Data update & sales performance monitoringImplementation of an advertising campaign management tool (Airtable): Creation of a custom dashboard, adapted to the needs of advertising campaign management, from an operational (performance tracking assistance) budgetary, organizational, commercial, and administrative perspective- Continuous optimization based on internal needs - Team training
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Education
- Master, Manager of Marketing Communication StrategiesECS (European Communication School2023
- Bachelor's Degree, Digital MarketingYNOV2021
Certifications
- SEO (Search Engine Optimization)Hubspot Academy
- Enterprise Design Thinking PractitionerIBM2024