Freelancer profile translated to English.
Back to original languageAbout Yoann
Trainer for 5 years in universities and business schools, I support students, entrepreneurs, and professionals in developing their skills in digital marketing, communication, and project management. Holder of the Professional Adult Trainer diploma (FPA), I am also a referent for two certification bodies, guaranteeing the quality and compliance of the training courses I support.
Passionate about transmission and active pedagogy, I design and lead practical training courses, adapted to field needs and digital challenges.
- Digital Marketing & Communication Strategy
- Project creation and financing (Business Plan, budget, profitability)
- Development of entrepreneurial and managerial skills
- Support for business creation and development
➪ Strategy & operational recommendations in Social Media
- Facebook, Instagram, Twitter, LinkedIn -
➪ Creation of editorial calendars (each post with photo, caption, hashtags, and CTA)
➪ Planning, moderation, and animation (community management)
➪ Creation of advertising campaigns & post sponsoring (via Business Ads Manager)
➪ Creation of promotion plans & contests (growth hacking)
➪ Monthly reports (analytics tracking of social media and advertising performance)
➪ Community gamification strategy
STRATEGY:
➪ Social Media Audit
➪ Benchmark & Trends
➪ Communication Strategy
➪ Social Media and Content Strategy.
➪ Operational recommendations.
➪ Social Media Training
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- AUREIS FORMATIONTrainerOctober 2025 - Today (8 months)Trainer – Master 2, Aureis FormationAt Aureis Formation, I support Master 2 students in developing advanced digital project management skills through two modules: Financing a digital project and Designing dashboards. My role includes:Design and delivery of courses combining theory, practical tools, and real case studies.Support for students in carrying out concrete digital projects and performance tracking dashboards.Evaluation of work and individualized follow-up to ensure student progress and success.Development of innovative teaching methods promoting autonomy and direct application of concepts.This mission allows me to combine pedagogical expertise and digital practice, preparing students to be immediately operational in their professional projects.
- EcmTrainerJanuary 2024 - Today (2 years and 5 months)Marketing Trainer – BTS, ECMAt ECM school, I support BTS students in developing their marketing skills through three modules: Marketing Challenge, Introduction to Marketing, and Social Media. My role includes:Design and delivery of courses adapted to each module, combining theory and practical application.Supervision of marketing projects and challenges allowing students to apply concepts to concrete cases.Follow-up and evaluation of work to support student progress and success.Implementation of innovative teaching tools and methods to stimulate engagement and autonomy.This mission allows me to combine pedagogy and operational approach, preparing students to be immediately operational in the professional world.
- IAEAdjunct ProfessorJanuary 2022 - Today (4 years and 5 months)Web Marketing Trainer – Master MFA, IAEAt IAE, I lead the MFA Master's program and teach the Web Marketing module, where I help students acquire practical and strategic digital marketing skills. My role involves:Designing and delivering interactive courses and workshops focused on web marketing and digital tools.Monitoring and evaluating student projects to ensure the practical application of learned concepts.Advising students in the development of their professional and entrepreneurial projects.Participating in the pedagogical coordination of the Master's program, ensuring the quality and coherence of the teaching.This experience allows me to combine pedagogical expertise and digital know-how, while supporting future professionals in their skill development.
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Education
- Certificate: Create and develop a technology startupÉcole Polytechnique and HEC Paris2017Créer et développer une startup technologique
- Manager of integrated marketing and communicationEsupcom2016Spécialisation Communication Digitale Stratégie de communication
Skill set
Categories
- Other