Freelancer profile translated to English.

Description

Hello and welcome to this summary 👋

⚡ My expertise is focused onperformancewithobjectivesprimarily around these KPIs:

CPA or CPL
balance between ROAS (or COS) and revenue volume
balance in cost per qualified appointment and values attributed to appointments

🔥Senior SEA/SMA Consultant for 7 years(Effilab agency),after 2 years in SEA(Orixa Media and Havas Media agencies)

💰Client portfolio of several million euros annuallyover the last 9 years: monthly budgets from€5k to €300k per client

📝🛒 ExpertiseLead Gen & eCommerce

🤝 Clients inB2BandB2C(strategy, management, optimizations), examples:

*Banking, finance, and insurance: Sofinco, Crédit Agricole, Axa, American Express, Malakoff Humanis, April

*Real estate and wealth management: VINCI immobilier, Zefir, Haussmann Patrimoine, Ooinvestir

*Press: Bayard jeunesse, Milan jeunesse, Notre Temps

*Retail: Woodbrass, Volcom, Netatmo, LG

*Automotive: Garages AD, Autodistribution, Zenpark, LePermisLibre, Autolib

*Business goods and equipment: Cenpac

*Ticketing: ThéâtreOnline, L'Officiel des spectacles

*Education: Skill & You

🥇Google Ads certifications(search, shopping, video, display...) andMicrosoft Advertising

📊 Levers

*Annual constant: Google, Bing, Facebook, and Instagram

*Occasional: Linkedin, Pinterest, Tiktok, Apple Search Ads, Spotify, Amazon, Snapchat

🚀 Services

*Audit: >100 control points, dozens of audits performed on Google and Meta within agencies

*Reporting: custom-made as it's adapted to each client (Google Sheet, Looker Studio)

*Strategy, creation, management, and optimization of campaigns

*Consulting: for occasional advice needs (Google, Meta)

Looking forward to learning more about your project!

Yoann

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Effilab
SENIOR SEA/SMA CONSULTANT
DIGITAL AND IT
June 2018 - June 2025 (7 years)
Boulogne-Billancourt, France
- Management of Search & Social Ads campaigns from A to Z (strategic, structure, reporting, optimizations, client relations…)
- Strategic recommendations for clients regarding products / betas
- Use of third-party tools for deeper performance analysis and strategic recommendations
- Leading client meetings (weekly, monthly, quarterly, annual…)
- Participation in Tenders jointly with the sales team
- Internal and external training (SEA & SMA)
- Supervision of junior consultants through account and client monitoring, identification of areas for improvement, and application of best practices
- Approximately 10 junior consultants trained and supported (Junior/Senior pairing), sometimes for several years
- E-commerce & lead clients with several million euros in global budget each year
SEA & SMA SMA Audit Google Ads SEA Audit Web Marketing Strategy
HAVAS MEDIA
MEDIA SEARCH MANAGER / PERFORMANCE EXECUTIVE
DIGITAL AND IT
January 2017 - June 2018 (1 year and 5 months)
Puteaux, France
• Guarantee of Search campaign delivery (purchasing, monitoring, optimization, KPIs…)
• Recommendation and design of media plans according to client needs/briefs
• Monitoring of new products & search opportunities that can be tested according to client objectives
• Physical presentation of annual reviews in addition to monthly reporting and weekly call follow-up
• Clients: Sofinco (70% of time), LG, Malakoff Médéric, ANCV, Autolib, American Express, Saint Louis Sucre, Axa…
Google Ads Consulting Web Marketing Strategy
ORIXA MEDIA
ASSISTANT ACCOUNT MANAGER
DIGITAL AND IT
September 2015 - April 2016 (7 months)
Paris, France
• Routine management and optimization of Search campaigns for agency clients on Google, Yahoo, and Bing
• Campaign analysis and implementation of reporting for agency clients
• Recommendation work for the various clients managed
• Budget management with the objective of improving the return on investment of the various campaigns
Google Tag Manager Google Ads Google Analytics Web Marketing Strategy Google Merchant Center