About Yoann
With over 12 years of experience, I’ve supported leading international companies — including L’Oréal (SkinCeuticals, La Roche-Posay), Zalando, Allies of Skin, and Claudie Pierlot (SMCP) — in designing and managing digital ecosystems that span the full customer journey, from acquisition to loyalty. My expertise lies in e-commerce, CRM, and brand engagement, with a focus on customer-centric strategies and measurable impact.
Alongside my corporate work, I’m the founder of A New Door, a donation-based healing initiative dedicated to emotional liberation and self-awareness. Through mindfulness, energy healing, and community care, I guide individuals toward inner peace and personal transformation.
CORE COMPETENCIES
- E-commerce Strategy & Execution
- Digital Transformation & Project Leadership
- CRM & Lifecycle Marketing
- Customer Experience & Loyalty Programs
- Team Leadership & Cross-functional Collaboration
- Meditation, Mindfulness & Energy Healing
- Community Building & Event Facilitation
French
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- A NEW DOORFounder. Energy Healing Practitioner & Community HostNovember 2024 - Today (1 year and 7 months)mission: to empower individuals to reconnect with their natural healing capacity and walk the path of inner liberation through presence, compassion, and community care- Facilitate 1:1 and group energy healing sessions- Organize regular donation-based events weaving meditation, energy healing, and at times yoga
- ALLIES OF SKINDirector of Digital BusinessSeptember 2022 - October 2024 (2 years and 1 month)Led 3 digital business units (14 people) across global markets (Americas, APAC, Europe, UK):- Built and scaled DTC acceleration roadmap- Oversaw e-commerce operations, CRM, loyalty, and customer care- Developed in-house performance marketing capability
- ZalandoCentral Senior Retail Business DeveloperApril 2022 - September 2022 (5 months)Represented the Retail function cross-market- Designed cross-market retail strategies- Identified key commercial opportunities and coordinated implementation with local teams
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Education
- Postgraduate de Management de Mode, Design et LuxeInstitut Français de la Mode2012Mémoire : Quels sont les moyens de communication digitale pour les marques de mode qui ont peu de ressources financières ? Etudes menées : Yohji Yamamoto, Maison Martin Margiela, Christophe Josse, Kiabi