Freelancer profile translated to English.
Back to original languageAbout Yoann
Graduated with a Master's in Digital Marketing and Management, I now support the visibility and acquisition development of the Institut International de l'Image et du Son (3iS), a leading school in the creative industries.
My mission? To transform acquisition strategies into genuine performance drivers.
I work across the entire funnel: paid media campaigns (Google Ads, Meta, Demand Gen), content strategy, social media, and marketing automation, with a clear objective: generate qualified leads and optimize their conversion.
On a daily basis, I manage:
- Multi-channel acquisition strategies (SEA, SMA, Demand Gen)
- High-value content creation (ads, social, emailing)
- Nurturing and conversion scenarios
- Performance analysis for continuous optimization
Each project is approached strategically, with a results-oriented and ROI-driven approach. I place particular importance on understanding your business challenges to build effective, coherent, and sustainable strategies.
Let's connect to build an acquisition and content strategy tailored to your goals!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- 3iSGrowth Marketing ManagerEDUCATION AND E-LEARNINGFebruary 2024 - Today (2 years and 5 months)Élancourt, FranceCoordination of the overall promotion & acquisition process• Define the local multi-channel marketing plan• Ensure weekly reporting of acquisition performance in line with group KPIs• Ensure the performance of sales processes• Participation in the development of the promotion and communication strategy and action plan• CRM tools management (Salesforce)• Manage digital marketing investments (ads, paid media, etc.)• Manage the school's TikTok account• Organize benchmarks and competitor monitoringSales Prospecting• Organize, participate in, and coordinate sales events (Open Days, trade shows, forums, etc.)• Coordinate communications and meetings with CIOs, high schools, conservatories, cultural centers, etc.• Coordinate external relations management (organizations, partners, etc.).• Identify new development areasApplication Management• Manage campus recruitment mechanisms• Participate in phone banking activities to secure appointments and manage applications• Monitor and engage with information requests
- People of VersoFreelance - Digital Marketing SpecialistSOCIAL NETWORKSOctober 2023 - Today (2 years and 10 months)Paris, FranceDigital Marketing and Communication Agency (75016).- Planning and design of digital and social communication campaigns,- Management and execution of digital and social media campaigns,- Creation of digital and social content,- Marketing intelligence,- KPI analysis and reporting,- Audience and interest studies.
- People of VersoDigital Marketing SpecialistSOCIAL NETWORKSSeptember 2021 - September 2023 (2 years and 1 month)Paris, FranceDigital Marketing and Communication Agency (75016).- Planning and design of digital and social communication campaigns,- Management and execution of digital and social media campaigns,- Creation of digital and social content,- Marketing intelligence,- KPI analysis and reporting,- Audience and interest studies.
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Education
- Master in Digital Marketing and ManagementEFREI Paris & CNAM IDF2023De septembre 2021 à septembre 2023. Forme des experts 360° du marketing digital, maîtrisant la dimension technologique du numérique et les pratiques managériales, capables de définir une stratégie gagnante et de la mettre en place.
- Bachelor in Digital MarketingEFREI Paris & ESSCA Paris2021D'octobre 2018 à septembre 2021. Le Bachelor Marketing Digital forme des spécialistes dotés d’une vision stratégique et opérationnelle du marketing digital et de la communication. Ils s’appuient sur un socle technologique et savent s’adapter à tous types d’entreprises et de secteurs d’activité. 2ème semestre 2019/2020 réalisé en anglais en Hongrie sur le campus de l’ESSCA Budapest.