Freelancer profile translated to English.
Back to original languageAbout Yoann
With a Master's degree, I have acquired 15 years of rich experience as a Communication & Digital Manager in various companies and sectors.
I support SMEs, artisans, merchants, and entrepreneurs in creating and developing their brand image, with comprehensive and 100% tailor-made solutions.
𝗟𝗮 𝗽𝗿𝗼𝘅𝗶𝗺𝗶𝘁𝗲́ 𝗮̀ 𝟯𝟲𝟬° 𝗽𝗼𝘂𝗿 𝘃𝗼𝘀 𝗽𝗿𝗼𝗷𝗲𝘁𝘀 𝗽𝗿𝗶𝗻𝘁 𝗲𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝘂𝘅
- 𝗖𝗿𝗲́𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗮𝗽𝗵𝗶𝗾𝘂𝗲 : Creation of logos, business cards, sales brochures, flyers, and other printed materials for a professional and coherent image.
- 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗲 & 𝗿𝗲́𝘀𝗲𝗮𝘂𝘅 𝘀𝗼𝗰𝗶𝗮𝘂𝘅 : Tailor-made strategies to animate, manage, and develop your online presence while engaging your community.
- 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗲 & 𝗽𝗿𝗶𝘀𝗲𝘀 𝗱𝗲 𝘃𝘂𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗻𝗲𝗹𝗹𝗲𝘀 : Enhance your products, services, premises, and teams with quality visuals that capture attention and strengthen your image.
- 𝗦𝗶𝘁𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘃𝗶𝘁𝗿𝗶𝗻𝗲 𝗲𝘁 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 : Modern websites designed for user experience, optimized for natural referencing (SEO), and adapted to all devices.
Aware of the challenges of each organization, I offer modular services and flexible budgets, so that every organization can benefit from professional communication, whatever the project.
French
Native or bilingual
Can work on-site
Clermont-Ferrand (up to 50km)
Experience
- IndépendantDigital Communication ManagerSOCIAL NETWORKSFebruary 2023 - Today (3 years and 4 months)Clermont-Ferrand, FranceI support entrepreneurs, companies, and training organizations in 3 areas: CONSULTING, TRAINING, SERVICES. Do you want to gain notoriety, be visible, generate traffic, be referenced, get advice, and boost your image? Then let's implement your Digital Transition!
- Bony AutomobilesCommunication ManagerAUTOMOBILEJanuary 2022 - February 2023 (1 year and 1 month)Clermont-Ferrand, France- Development of the group's communication strategy- Define communication plans and actions- Enhancement of the group's brand image- Responsible for internal / external / institutional / editorial communication- Development of new communication / marketing tools- Media relations (press, advertising agency, partnership...)- Event organization- Cross-functional projects
- Bony AutomobilesDigital Marketing/CommunicationApril 2018 - February 2023 (4 years and 10 months)Clermont-Ferrand, France• Develop and disseminate the marketing and commercial strategy for the brands (Renault, Dacia, Nissan, Alpine)• Manage digital marketing campaigns (social media, emailing, SMS)• Strategic thinking for the cross-functional communication of different departments• Implement multi-channel communication actions (web, press, advertising, video shooting, photo...)• External communication: partners, press relations, advertising agency, printer• Manage content creation, visuals, and editorial content• Monitor the evolution of digital behaviors - Traffic and audience reporting• Development of communication and marketing plan schedules• Develop and manage social media• Define and monitor the budget
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Education
- DNSEP, National Higher Diploma in Visual ArtsESACM2007DNSEP, Diplôme National Supérieur d'Expression Plastique
- DNAP, National Diploma in Fine ArtsEcole Supérieure d'Art de Clermont Métropole2005DNAP, Diplôme National d'Arts Plastiques