Freelancer profile translated to English.
Back to original languageAbout Yoan
With 5 years of marketing experience in various companies and roles, I believe I have acquired skills in marketing and communication that can be useful in different scenarios.
Creation of emails, agency briefs, brainstorming for a scenario, TikTok, project management...
The list goes on!
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- SageCampaign ManagerSOFTWARE PUBLISHINGMay 2022 - Today (4 years and 1 month)Paris, France• Create and deploy new marketing programs• Marketing project management• Management and implementation of promotional campaigns• Develop existing programs• Define communication, animation, and support plans, organize dedicated events• Coordinate and lead Sales & Marketing meetings• Ensure the visibility of marketing programs, promote them, analyze results• Governance and steering committee (launch kick-off, operational committee, minutes, progress status, review, outlook)• KPI definition, performance monitoring, ROI• Ensure operational management of acquisition/prospecting campaigns and execution of the marketing plan• Lead (from conception to distribution) online operations for prospects in the installed base• Design and implement acquisition and nurturing journeys using a marketing automation tool (Oracle's Eloqua)• Analyze the performance of marketing programs to provide appropriate recommendations• Budget management and monitoring• Write creative briefs for internal/external agencies, local or global (UK based) for the creation and distribution of multichannel content
- MyselfAuditorAUTOMOBILEMarch 2021 - April 2022 (1 year and 2 months)Marketing audit and consulting for garages and dealerships to help them convey a coherent, modern, and dynamic brand image
- MyselfMystery ShopperAUTOMOBILEMarch 2021 - April 2022 (1 year and 2 months)Digital mystery shopper mission for garages and dealerships to evaluate response time/rate and the quality of contact established
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