Freelancer profile translated to English.

Description

I support brands in optimizing their digital performance through a pragmatic approach, combining data analysis and user testing.

With over 9 years of experience in e-commerce, I am accustomed to working in demanding ecosystems, particularly in the luxury, automotive, and retail sectors.

What I do concretely:

Conversion Audit: Identify where and why your users drop off.
A/B Testing: Prioritize and test hypotheses to validate optimizations before deployment.
Analytics & Tracking: Ensure your data is reliable for making the right decisions (GA4, GTM).
Journey Optimization: Simplify the user experience to encourage purchases or lead generation.

My goal is simple: transform your data into concrete actions to improve your results, without unnecessary complexity.

Shall we discuss it? I am available to talk about your current challenges and see how I can help you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

JELLYFISH
Senior Experience Optimization Manager
March 2024 - Today (2 years and 5 months)
Paris, France
🎯 CRO & Personalization (BNP, Suzuki, LVMH, Younited, …)

• Design and implementation of data-driven CRO strategies (A/B testing, UX analysis, conversion funnel optimization)
• Definition of hypotheses, execution of tests, and post-test analysis to generate validated improvements
• Activation of advanced personalization campaigns, from data collection and segmentation to deployment

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📊 Data Analytics

• In-depth analysis of user behavior and traffic performance via GA4, Adobe Analytics, Contentsquare
• Identification of friction points and continuous optimization of digital journeys and marketing initiatives

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📈 Dashboard & Data Storytelling

• Creation of dashboards (Looker Studio, Adobe Workspace) and production of actionable insights to influence stakeholders

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🤝 Consulting & Client Management

• Strategic support for clients on performance improvement and alignment with their digital roadmap
• Regular follow-up, problem-solving, and proactive support to ensure client satisfaction
Google Analytics Google Analytics Web Analytics Google Analytics
PIXALIONE
Digital Analyst
January 2022 - January 2024 (2 years)
• Implementation of a digital performance measurement system, from KPI definition and tagging plans to the configuration of tracking and reporting tools
• Management of performance optimization through A/B tests, personalization initiatives, user journey improvements, and conversion funnel redesign
Google Analytics Web Analytics E-commerce Strategy Data Analysis Project Management
Make It Clap
FREELANCE
ENTERTAINMENT AND LEISURE
January 2020 - September 2023 (3 years and 8 months)
Paris, France
Global support in the digitalization of the HHLS project, including the creation of the HHLS web radio, the development of a website and a mobile application, as well as the implementation of audience monitoring dashboards for HHLS and ancremagazine.com