Freelancer profile translated to English.

Description

Senior UX/UI Designer with over 10 years of experience, I support companies, agencies, and major clients in designing high-performing, engaging, and conversion-oriented digital experiences.

My expertise covers the entire product and creative chain: UX design, UI design, art direction, gamification, editorial design, and creation of digital platforms (SaaS, e-learning, marketing campaigns, and interactive systems).

I've had the opportunity to work on projects for brands like Fnac, Sephora, Nuxe, Orange, and Air France, as well as on more technical and regulated environments like aeronautics and pilot training.

My approach combines:

A strong understanding of business and marketing challenges
The ability to simplify complex systems
A design sensibility focused on user experience
Mastery of brand and product constraints

Today, I work on various projects: digital products, SaaS platforms, gamified experiences, e-learning, digital campaigns, and global art direction.

Responsive, autonomous, and proactive, I integrate well into both product and creative teams.

I can handle projects from UX conception to final UI production, including art direction and user journey structuring.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Nanterre (up to 50km), Paris 12e Arrondissement (up to 20km)

CLIC CAMPUS - CLIC COMPETENCES
UX/UI designer
EDUCATION AND E-LEARNING
September 2025 - April 2026 (7 months)
Paris, France
UX/UI Designer & Art Director – E-learning & Brand Design

Conception and art direction for an e-learning platform, including the creation of the brand universe and the design of user journeys on digital interfaces.

Project Context

Redesign and structuring of the visual identity and user experience of an online training platform, with a strong focus on clarity, engagement, and conversion.

Key Achievements

Definition and evolution of the brand's art direction
User journey design (UX) for the e-learning platform
Web interface design (UI) focused on user experience and conversion
Creation of wireframes and functional mockups
Optimization of the online learning experience
Design of print materials (posters, institutional communication)
Design of stands and branding for events and trade shows
Harmonization of the brand experience across all touchpoints

UX Challenges

Simplifying complex training paths
Improving user engagement and retention
Structuring educational content clearly and intuitively
Ensuring strong coherence between digital, print, and events

Skills Utilized

Product UX/UI Design (SaaS / E-learning)
Global Art Direction
Design System & Brand Cohesion
Information Architecture
Print & Event Design
Figma / Adobe Tools
Print and Web Graphic Design Visual Identity UI/UX Design UX/UI Designer Art Direction
Relatia
Web designer
VIDEO GAMES AND ANIMATION
July 2021 - July 2025 (4 years)
Paris, France
UX Research & Conception

Client needs and marketing objective analysis
Scoping workshops with project teams
User Flow creation
Information Architecture
Design of engaging and gamified experiences
Reflection on loyalty and acquisition mechanics

UX Design

Creation of low and high-fidelity wireframes
Design of optimized user journeys
Conversion funnel optimization
Mobile-first design
Ergonomic recommendations
UX audits and continuous improvement

UI Design

Creation of web and mobile mockups
Interface design for promotional games
Creation of Design Systems
Adaptation of brand visual universes
Adaptation to major clients' brand guidelines
Creation of UI assets and interactive components

Gamification & Marketing Games
Design of mobile and web games for marketing campaigns
Creation of mechanics inspired by Candy Crush, Match-3, Quiz, Memory, Wheel of Fortune, Instant Wins, etc.
Design of participation flows
Design of game screens and rewards
User engagement optimization
Integration of drive-to-store mechanisms
Creation of event-based promotional experiences

Brands Supported

Fnac
Sephora
Nuxe
Orange
Air France
Brand Guidelines UI/UX Design Digital Communication Art Direction Graphic Design
Dassault
Graphiste Print
AVIATION AND AEROSPACE
April 2021 - June 2021 (2 months)
UX/UI Designer & Editorial Designer – Dassault Aviation

Design and production of educational materials for Rafale pilot training.

Mission focused on creating digital (e-documents) and printed learning materials for clear, structured, and ergonomic delivery of complex technical content.

Key Achievements

Layout and graphic design of training manuals
Creation of digital and printable educational materials
Structuring and hierarchizing technical aeronautical content
Optimization of document readability and user experience
Design of standardized templates and layout systems
Integration of illustrations, diagrams, and technical content
Collaboration with subject matter experts and training teams
Adherence to confidentiality requirements and quality standards in the aeronautics sector

Skills Utilized

Documentary UX
Editorial Design
Advanced Layout
Information Architecture
Visual Communication
Print & Digital Production
Adobe InDesign, Illustrator, and Photoshop

Result: Creation of educational materials enabling pilots to access complex information clearly, coherently, and effectively as part of their training.
Print Execution Adobe InDesign Layout Design User Experience Design Print and Web Graphic Design