About Yoan
French
Native or bilingual
English
Fluent
Experience
- Yoan B VisualsVideographer / Video Content CreatorFILM AND AVJanuary 2022 - Today (4 years and 5 months)Orléans, FranceCreation of video content for professionals and individuals:- Corporate institutional video- Advertising video- Social media content- Digital advertising // Media buying (Facebook ads, TikTok ads)- Event / Wedding video
- J7 Media [FR]Media buyerMarch 2022 - June 2022 (3 months)Montreal, QC, Canada- Management of 8 Facebook Ads advertising accounts // +$800k monthly investment- Audit creation- Account analysis and campaign management with an ROI focus.- Creation of performance reports.- Implementation of regular tests to find new growth opportunities.- Creation of creative briefs (static images, carousels, videos),
- NUOOTraffic Manager & GrowthAugust 2019 - March 2022 (2 years and 7 months)Orléans, FranceDigital acquisition manager for NUOO website with a 100% ROI strategy. Management of several acquisition channels to promote the e-shop and beauty box. 1. Social Ads (Facebook, Instagram, TikTok, Pinterest)- Monitoring and budget optimization- Creation of performance and CTR-oriented content (videos, images, carousels, etc.)- Daily optimizations to improve performance: Testing different audiences, rotating visuals, budget allocation, etc.- Performance analysis, reporting (Excel, Google Data Studio, Facebook Business Manager) 2. Affiliate and Influencer Marketing- Management of affiliate partner recruitment via the Kolsquare application- Loyalty program management (Affilae platform): sending dedicated newsletters, product giveaways, affiliate challenges.- Performance analysis and reporting. 2. Google Ads- 100% strategy with automatic bidding on Shopping, DSA, and Search campaigns.- Campaigns for specific peak periods - Example: "Advent calendar" or "Mother's Day"- Performance analysis and reporting,
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Education
- Master of BusinessEDC Paris Business School2017Master E-business
- Professional Bachelor's Degree in MCI (Internet Marketing and Commerce) in work-study programUniversité d'Evry-Val d'Essonne2015Licence professionnelle MCI (Marketing et Commerce sur Internet) en alternance