Ynès Aubry

Web writer and Content manager, I support VSEs and SMEs in defining and deploying their content strategy.

My personal touch?Integrating best practices ofweb**accessibility** andeco-designinto my approach and productions, for inclusive and responsible communication.

I can help you define:

- youreditorial charterand its dissemination to your team,

- your **editorial strategy**: blog, content pages, social networks, newsletter.

On the operational side, I write:

- thekey pages of your website(Home, About Us, Services, etc.),

- your **SEO blog articles**,

- your **Instagram, LinkedIn, or Facebook posts**,

- your **newsletters**.

The services are à la carte: the project framework is defined according to your needs and objectives.

Need an **update of existing content**, an **audit of your content**, or **user journey analysis for your website (UX Writing)**? We can discuss that too!

+4 years as a Communication Manager for web agencies→ Accustomed to working in collaboration with web development or UX/UI design teams, I adapt to your internal processes.

+20 projects→ **VSEs/SMEs, large companies, and associations of all sectors**: tourism, wealth management, real estate, financing organizations, mutual insurance, construction, coworking, agri-food, renewable energy, etc.

5 years of study including a Master's degree, specializing in Digital Business Management at Rennes School of Business→ Beyond digital communication, I know how to adopt a marketing vision to align your content with your business objectives.

Have a project to share? Let's discuss it!

Ynès.