Freelancer profile translated to English.

Description

Hello,

Digital marketing consultant since 2013, with expertise in web analytics and SEO.

I come from a mission as a web analyst, focusing on data collection implementation, customer journey analysis/optimization, and data sharing for nearly 4 years, primarily on Piano Analytics (formerly AT Internet).

My agency experience has allowed me to support clients from all sectors:

- Banking/Insurance (BNP, Axa...)

- E-commerce (Conforama, Centers Parcs, etc.)

- Travel/Leisure (Pierres et Vacances, Club Med, etc.)

- Institutional websites (the Army, the Navy, etc.)

From setting up the data collection foundation to managing SEO acquisition strategy, I am comfortable working with both marketing and technical teams (in an international context if needed).

I also work as a trainer in my two areas of expertise.

Feel free to contact me to discuss your projects and get more information about the scope of my missions.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

iProspect
Analytics Consultant
March 2019 - Today (7 years and 3 months)

- Needs gathering & Definition of performance indicators
- Design, implementation & testing of tagging plans
- Implementation & testing of tagging plans
- Use of tools GTM, Tealium, Commanders Act suite, Google Analytics, AT internet, etc.
- GA account audit & configuration
- GDPR configuration
- Data Studio dashboard design & site-centric data analysis
- Client training & workshops
iProspect
SEO Consultant
March 2015 - March 2019 (4 years)

- Project management
- Technical audit (Implementation monitoring and testing)
- Use of Oncrawl, Botify, Screaming Frog, Google Search Console, SEM Rush,...
- Editorial strategy & editorial recommendations
- Link building strategy
- Client training & workshops
- Support and recommendations for clients on SEO best practices
- Reporting and analysis of results
Naïas Formation
SEO & Google Analytics Trainer
February 2018 - May 2023 (5 years and 3 months)
SEO and Google Analytics trainer within the "Digital Marketing" certification. Training modules dedicated to Digital Marketing professions.