Freelancer profile translated to English.
Back to original languageAbout Yiwei
I am a Product Manager in T, with a background spanning various industries and company sizes, consistently driven by the pursuit of concrete impact.
From large institutions to international scale-ups, and from the digitalization of business processes to steering innovation initiatives, I bring structure, clarity, and vision.
My specialty is B2B SaaS: I have worked in environments characterized by constrained user research, strong sales enablement challenges, and constant trade-offs between user needs, commercial priorities, and product scalability.
Proven track record in leading 0-to-1 initiatives.
Outside of work, I study and practice music, movement, and mindfulness.
Que sera sera.
French
Native or bilingual
English
Fluent
Chinese
Native or bilingual
Can work on-site
Bordeaux (up to 50km)
Experience
- Displayce • Adtech (DSP) Forte Croissance B2BProduct Manager OwnerPRESS AND MEDIAApril 2024 - June 2025 (1 year and 2 months)Bordeaux, FranceImpacts
- Increase campaign efficiency: Led 4 R&D initiatives (Gen AI, image processing, data integration...) end-to-end in conjunction with development, design, and business teams, from discovery to go-to-market (3 go-lives). #0 to 1
- Develop competitive advantage: Designed and launched a strategic margin management feature, quickly adopted (15+ campaigns in 2 months) and used as a differentiator in sales cycles. #Business Focus
- Scale the onboarding process among the Top 5 support irritants: Designed and launched a self-service administration feature, reducing incoming tickets by25%in 3 months. #Product Scalability
ContextResponsible for the programmatic DSP SaaS platform - a B2B solution for creating and optimizing programmatic advertising campaigns.Tech & data-driven environment. - Dydu • Chatbot NLP • Plateforme B2B multi-composantesProduct OwnerSOFTWARE PUBLISHINGJune 2022 - July 2023 (1 year and 1 month)Bordeaux, FranceImpacts
- Customer retention:+20NPS points improvement through the launch of self-service chatbot personalization features.
- Product performance and reliability:70%reduction in regressions in 6 months by implementing a structured non-regression testing process.
- Product knowledge & onboarding: Evolved product documentation into a tool for onboarding and loyalty, with 10+ articles published and a repositioning strategy recommendation presented to management.
ContextMulti-component B2B SaaS platform (web chatbot, livechat, design tools) for creating, integrating, and operating conversational bots, with complete control over content and business workflows.Operating in a context of technical modernization (micro-services migration, legacy coexistence) and strong customer acquisition and retention challenges. - Université de Bordeaux • Transformation Digitale • Proptech B2BProduct Manager Internal Tools/B2BPUBLIC SECTORSeptember 2020 - May 2022 (1 year and 8 months)Talence, FranceImpacts
- Led discovery on 10+ business processes to identify pain points and prioritize their digitalization based on functional & operational impact, within a shared roadmap.
- Secured and validated the first milestone of a strategic business IT system renewal program (€700k) by leading the product scoping (15+ interviews discovery, platform architecture target, governance alignment) up to the purchase decision, in coordination with 30+ stakeholders.
- Initiated and deployed the adoption of a SaaS project management tool (progressive POC from 2 to 25 users), demonstrating strong adoption (42% WAU), then led its IT department formalization (security, GDPR compliance, budget) up to institutional validation and the deployment of 45 licenses.
ContextCreation of a position as part of a strategic reorganization of the Heritage & Environment department (300 people, 20+ trades), aiming to strengthen the department's economic performance by leveraging digital as a transformation lever.MissionStructure and manage the digital transformation of business processes, from requirement formalization to solution implementation, ensuring change management and alignment of high-level stakeholders (Governance, IT Department).
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Education
- Master Entrepreneurship and Project ManagementIAE Bordeaux2019- Co-fondé "IAE Store", une boutique de Goodies à l'image de l'école. 3 collections textiles lancées, soit 200+ articles vendus. En charge de stratégie positionnement, communication et relation fournisseurs - Co-conçu "Pulpe & Vous", un service de livraison des en-cas sains B2B, avec une plateforme digitale de gestion de commandes. Définition de la proposition de valeur, business plan, et réalisation d'étude de marché (3 entretiens réalisés avec entreprises cibles).
- Dual Franco-Chinese Bachelor's degrees in Economics Management and FrenchSichuan International Studies University, University of Strasbourg20172 années à Chongqing (Chine) 2 année à Strasbourg, dont 1 semestre Erasmus à Berlin 2 stages en startups allemandes m'ont initié à la tech et à l’entrepreneuriat.