About Yisel
Spanish
Native or bilingual
English
Conversational
Experience
- Hello Mr LeadLead Prospecting ManagerINTERNET OF THINGS (IOT)January 2018 - January 2020 (2 years)Barcelona, SpainProject leader for 2 years where the following were defined:- Define and execute B2B digital marketing strategy for companies in different sectors- Identify target market segments and potential- Define and execute the Social Selling strategy- Design and direct outbound campaigns. Copywriting and keyword identification- Nurture client sales funnels through the creation of databases with Buyer Person profiles- Identify the TAM (Market Size) and design an approach strategy through outbound campaigns- Post-campaign metrics evaluation (open rate, CTR, response rate), definition and planning of corrective actionsEvents and Fairs:- Prospecting and managing meetings during the event- Coordination of the sales team's schedules and follow-up of meetings
- AutónomoWeb MasterCONSULTING AND AUDITSAugust 2020 - August 2020 (1 month)Barcelona, SpainCreation of a personal brand website, text writing, proposal of the service catalog, accompaniment and advice during the image shooting
- Bianco BrideE-commerce DevelopmentE-COMMERCEJuly 2020 - September 2020 (1 month)Barcelona, SpainDefinition of Content and Communication Strategies - Planning and execution of BN's image - Driving business objectives - Responsible for the Administration, development, and layout of the website - KPI Tracking and Control - Design and implementation of different Marketing strategies
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Education
- Postgraduate in Digital Marketing & Inbound MarketingINESDI20171: Plan de Marketing Digital 2: Social Media Marketing 3: Estrategias de Captación y Conversión I: Inbound Marketing 4: Estrategias de Captación y Conversión II: Publicidad Digital 5: Analítica Web y KPI’S: cómo medir y optimizar la web 6: Mobile Marketing 7 : Estrategias de Fidelización Engagement 8: Emprender en la Economía Digital
- Postgraduate in Digital Communication & Social MediaINESDI20181: El Plan de Comunicación Digital 2: Comunicación en redes sociales 3: Gestión profesional: acciones, canales, herramientas y campañas 4: Content Management: creación, gestión y difusión de contenidos 5: ORM, medición y monitorización 6: Posicionamiento en motores de búsqueda 7: Analítica y medición