Freelancer profile translated to English.

Description

Digital Marketing & Strategy Consultant | China-Europe Specialist

🌏Of French and Chinese origin, I leverage my dual culture and over 5 years of professional experience between Asia and Europe to help brands successfully navigate these two worlds. My keen understanding of consumer expectations, cultural codes, and the specific marketing challenges of each market allows me to create tailored, coherent, and effective strategies.

I work with brands wishing to:

✔ Establish or strengthen their presence in Asian or European markets

✔ Adapt their positioning to multicultural audiences

✔ Build cultural bridges in their communication, content, or storytelling

✔ Deploy international projects while ensuring local consistency

🔍 My expertise:

• Brand Strategy & Intercultural Positioning

• Engaging Content Creation (social media, campaigns, storytelling)

• Community Management (TikTok, Instagram, WeChat, RED, etc.)

• Art Direction & Production Coordination

• Operational and Strategic Consulting for your China-Europe development

📍 Based in Shanghai, I work in French, English, and Chinese.

#china #marketing #communication

Industry field of expertise

Languages

French
Native or bilingual
Chinese
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance Paris,
Marketing Consultant
July 2023 - Today (3 years and 1 month)
France
Business Development: Prospecting new clients, responding to RFPs, and negotiating tailored solutions. Developing targeted commercial proposals to enhance brand visibility and increase sales.
Strategic Development: Designing customized strategies aligned with client objectives to maximize impact and results.
Strategic Consulting: Creating distinctive brand identities and advising on market trends to optimize competitiveness.
Social Media: Managing a Rednote account, reaching 1,500 followers in 4 months. Creating engaging content and analyzing performance to optimize engagement.
The Orangeblowfish, Agence Créative
Marketing & Commercial Manager
March 2022 - May 2023 (1 year and 2 months)
Shanghai, China
Operational Marketing: Developing and implementing integrated strategies (SEO, SEM, email marketing, social media) that strengthened the agency's visibility and generated a 25% increase in web traffic in one year.
Analysis and Reporting: Compiling analysis reports based on KPIs to optimize and adjust strategies, thereby improving overall performance.
Business Development: Identifying and developing new business opportunities in China and internationally. Prospecting new clients and responding to RFPs to expand the agency's presence. Developing strategic collaborations to enhance brand awareness and generate new growth opportunities. Following up with prospects until their conversion into active clients.
Strategic and Competitive Intelligence: Analyzing market trends and competitor activities, leading to the adaptation of marketing strategies to ensure a strong and innovative competitive position.
Social Media: Developing and overseeing Social Media calendars in line with global marketing plans. Creating and managing engaging content on various platforms (Instagram, LinkedIn, X, WeChat, RED, TikTok, YouTube), increasing audience engagement by 40% in six months, with videos exceeding 10,000 views.
Project Management: Detailed analysis of briefs to understand client challenges and needs. Developing tailor-made solutions perfectly suited to meet their expectations and achieve set objectives. Supervising projects while respecting budgets and deadlines, with 100% of projects delivered on time.
Content Writing: Blog posts, case studies, press releases, and award submissions, strengthening the agency's authority and leading to the winning of several industry awards.
Altavia Groupe, Agence Retail
Account Manager
October 2020 - January 2022 (1 year and 3 months)
China
Business Development: Developing client pitches and promoting agency services to enhance visibility and attract new clients. Following up with prospects until their conversion into active clients.
Client Account Management: Developing account plans to maximize collaboration potential, preparing and negotiating commercial proposals and contracts, as well as closing sales while respecting margins and agreed terms.
Market Analysis and Competitive Intelligence: Analyzing the market to identify growth opportunities and trends, enabling strategy adjustments and anticipation of needs.
Project Management: Analyzing client needs and developing tailor-made solutions. Supervising projects, respecting budgets and deadlines, coordinating internal and external teams to ensure smooth execution. Comprehensive management of the opening of Avon's first flagship store in Asia, from concept to completion, integrating an innovative O2O strategy and immersive digital solutions to enhance the customer experience.