Freelancer profile translated to English.

Description

➡️ I support international brands in their development in Asia-Pacific, with particular expertise in China and its digital ecosystems. My work covers digital strategy, social media, influencer marketing, e-commerce, and CRM, with a growth, visibility, and performance-oriented approach.

➡️ I am involved in the entire project cycle: strategy definition, local adaptation, campaign coordination, influencer activations, digital content, and collaborations with agencies, content creators, platforms, and technical teams.

➡️ With over 6 years of experience in the luxury, beauty, fashion, and art sectors, I have managed multi-market projects across China, Japan, South Korea, and Southeast Asia, bridging global strategy, local realities, and business objectives.

Possible interventions: one-off missions, monthly support, or tailor-made projects.

Languages

French
Fluent
English
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris 16e Arrondissement (up to 10km)

Balenciaga
APAC DIGITAL PROJECT MANAGER
LUXURY GOODS
September 2024 - May 2025 (8 months)
Paris, France
-Regional orchestration of social media strategy:
Deployed content strategy and optimized brand presence on key platforms (WeChat, RED, Weibo, Tiktok, Douyin, LINE, KakaoTalk), adapting messages to the cultural behaviors and codes of each market.

-Editorial planning for social media:
Developed a weekly social media plan for the artistic direction.

-Cross-functional coordination with headquarters and regional teams:
Ensured smooth and continuous collaboration with central departments (image, e-commerce, CRM, media) as well as with APAC local teams, to guarantee strategic alignment, cultural adaptation of content, and consistency of activations across all markets.

-Continuous analysis and optimization:
Analyzed performance using key KPIs (engagement, traffic, conversion), generated detailed reports for headquarters, and implemented strategic recommendations with high business impact.

-Monitoring & Competitive intelligence:
Conducted regular benchmarks to anticipate market evolutions and propose differentiating and responsive positioning.

-Internal capitalization & training:
Structured and led internal workshops to share APAC best practices and enhance the understanding of local digital challenges within global teams.

-Management of specific APAC projects:
Managed localized digital projects with high impact from start to finish, including: WeChat "Red Envelopes" and greeting cards (China), LINE greeting cards (Japan), as well as branded emojis designed and deployed regionally on LINE, KakaoTalk, and WeChat.
Digital Communication Social Media E-commerce Project Management Content Marketing
Ying Wang Consulting
Senior Consultant in Digital Marketing
CONSULTING AND AUDITS
March 2020 - Today (6 years and 4 months)
Paris, France
Focus - Asian Market

Clients:
Luxury fashion house - L'Oréal Group (a portfolio of leading beauty and skincare brands) - Grand cru Bordeaux - Luxury jewelry house - Artist, etc...

Main Services:
-Market Analysis & Benchmarking
In-depth market research, competitive analysis, and industry benchmarking to identify opportunities and guide strategy.

-Development and Management of Marketing Plans
Design, implementation, and optimization of tailor-made marketing strategies adapted to specific company objectives.

-Creation and Management of Project Concepts
Full development of creative concepts and campaigns, from ideation to execution.

-Social Media Strategies
Customized content and engagement strategies on major Chinese platforms such as WeChat, Weibo, Red (Xiaohongshu), and Douyin.

-Influencer Campaigns
Comprehensive influencer and KOL (Key Opinion Leaders) marketing services including identification, selection, negotiation, and coordination.

-E-commerce Strategy and Optimization
Development of adapted e-commerce strategies for platforms such as WeChat Mini Programs and Tmall.

-Marketing Performance Reporting
Transparent, data-driven reports on all marketing activities, with actionable recommendations for continuous improvement of results.
Social Media WeChat H5 E-commerce Brand Content Project Management
VO2 GROUP
Account Marketing Manager
CONSULTING AND AUDITS
January 2018 - January 2020 (2 years)
Shanghai, China
A digital consulting firm transforming customer experiences through innovative technologies, marketing activations, CRM implementation, and data-driven solutions across Asia.

-Responsible for a large portfolio of clients across various industries (Fashion/Luxury / F&B).

-Develop social media strategies and campaigns for different clients on major Chinese social networks (Wechat / Weibo / Red, etc.) and Community management.

-Coordinate and manage all aspects of social media campaign go-to-market – from creative concept to publication, moderation, and customer engagement.

-Monitor, analyze, and evaluate social media and campaign performance on a weekly basis, prepare a monthly report for brand accounts.

-Maintain regular communication with clients to ensure the highest level of satisfaction.

-Lead and strengthen collaboration with external partners (Tmall platforms, designers, copywriters, influencers) and internal teams (designers, developers) to ensure multi-channel integration and a unified brand experience.
Communication Strategy Social Media Brand Content E-commerce Influencer Marketing