Freelancer profile translated to English.
Back to original languageAbout Yingtong
Art Director – 5 years
From the beginning of my career, I have worked as an art director, with the main mission of rethinking brand visual identity to clarify their positioning and enhance their products.
This work has included redesigning logos, creating websites, magazines, and social media content, with a focus on consistency and upscale positioning.
Participation from the upstream phase of projects: proposing concepts, presenting mock-ups to clients and project managers, making adjustments in direct collaboration with stakeholders.
Graphic Illustrator
– Graduate of the École Supérieure d’Art et Médias de Caen
- In-depth experience in traditional and digital drawing, with particular expertise in digital illustration.
Designer & Photographer
Responsible for art direction and graphic design for five brands: Laguiole, Gam’Hôtel, Fauchon, Maître Cuisine, and Habitat.
My responsibilities include:
- Creation of visual identities and packaging design
- Layout of multilingual instructions adapted to product constraints
- Production and retouching of product visuals, including photography and content preparation according to the technical and aesthetic requirements of the brands
- Design of print and digital communication materials, ensuring visual consistency across all channels.
Chinese
Native or bilingual
French
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- SIMCO CASHDesignerARTS AND CRAFTSApril 2022 - Today (4 years and 2 months)Paris, FranceAt Simco Cash, I am responsible for the art direction and graphic design for five main brands: Laguiole, Gam’Hôtel, Fauchon, Maître Cuisine, and Habitat.My role includes creating visual identities, packaging design, layout of multilingual instructions, as well as producing product visuals, including photography, advanced photo retouching, and adaptation to each client's technical standards.I also design print and digital communication materials, ensuring aesthetic consistency and adaptability to the specific needs of each brand.
- Bel-amisArt DirectorARTS AND CRAFTSMarch 2020 - August 2022 (2 years and 5 months)Paris, FranceArt director since. Proposing design ideas at the beginning of projects to clients and project managers. Collaborating with luxury brands to present mock-ups and gather information for adjustments.
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Education
- Master 2Ecole supérieure d'art et média de Caen2018Art communication / Edition