Freelancer profile translated to English.
Back to original languageAbout Yingfeng
Artistic director and graphic designer with over 12 years of expertise, I support brands in the creation and deployment of their universes, particularly for those looking to expand or position themselves in the Asian market.
I have supported many SMEs in their approach to the Asian market, helping them understand its cultural codes, uses, and expectations in order to build adapted, coherent, and relevant strategies and designs.
My work covers **branding, visual identity, packaging, and digital design (UX/UI)**, with both a strategic and operational approach: I assist you in defining your brand image as well as in its concrete implementation, ensuring the clarity, coherence, and impact of the proposed solutions.
You can discover a selection of my projects in my portfolio:
yingfoodesign.com
Committed to collaboration based on attentive listening and advice, each project is a tailor-made accompaniment, serving your objectives and positioning.
Do not hesitate to contact me to discuss your project : )
Chinese
Native or bilingual
French
Fluent
English
Fluent
Cantonais
Fluent
Can work on-site
Paris (up to 50km)
Experience
- VML
On Malt
UX & UI Design – Mobile Homepage for TMALL StoreE-COMMERCEJanuary 2026 - January 2026 (1 month)Paris, FranceMobile homepage design for an official TMALL store, with a focus on the needs and expectations of Chinese consumers.The project involved assisting the client in adapting their digital experience to the Chinese e-commerce context, taking into account the specificities of the Tmall platform and local user behaviors.Key contributions:- Analysis of navigation and engagement logic specific to Chinese users on Tmall
- UX recommendations to adapt the page structure to the expectations of the Chinese market
- Mobile interface design consistent with the platform's constraints and standards
- 24SEditorial DesignerLUXURY GOODSJune 2023 - September 2024 (1 year and 4 months)Paris, FranceFreelance graphic designer for 24S (Le Bon Marché) projects:Within the Image department, working in close collaboration with the artistic director and the marketing team to design and produce content for Chinese social networks (WeChat, Red, Weibo).
- Participates in defining thematic subjects, trends, and fashion for new store collections
- Benchmark and proposal design
- Content creation with a proactive approach to ideas that will enable storytelling experiences through the various deliverables developed
- ArianeeGraphic DesignTECHMay 2024 - May 2024Paris, FranceGraphic Design- Re-design a PDF into a mobile friendly version*Works in an agile manner, collaborating closely with the client to ensure adherence to project deadlines.
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Education
- Master in DesignEcole de Design Nantes Atlantique2020
- Preparatory Year in Design and French LanguageEcole des Beaux Arts de Nantes2017