Freelancer profile translated to English.

Description

SEA & SMA Expert, I help companies that want to transform their advertising investments into real measurable growth levers.

Coming from the agency world where I managed high-stakes accounts (luxury, beauty, retail, e-commerce, apps) with annual budgets of over €1M, I now work as an independent consultant to structure, optimize, and make digital acquisition strategies profitable.

My role: to bring a strategic vision, technical mastery of platforms (Google Ads, Meta Ads, Shopping, tracking), and a fine understanding of performance to maximize ROI.

I work on taking over existing accounts as well as implementing new acquisition strategies and training teams.

Client references:

LVMH (Dior Couture, Parfums Dior, Givenchy Couture, Le Bon Marché, La Grande Épicerie, Baccarat, French Bloom, Clos19), Showroomprivé, RetailMeNot, TCL, L'Éclat de Verre, HappyVore, LB Facialistes...

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Labelium (agence)
Team Lead Luxury SEA Expert Division
E-COMMERCE
August 2024 - April 2025 (8 months)
Paris, France
Management of a team of 4 people of all profiles. Management of an exclusively luxury client portfolio (Dior Couture and Beauty, Givenchy Beauty, Moët, Baccarat...). SEA expertise and digital strategy consulting in the luxury sector. Synergy and coordination between the multiple departments of the group.
Meta Ads SMA Google Ads Google Analytics Google Shopping
Making Science (agence)
Senior SEA & SMA Account Manager
E-COMMERCE
September 2021 - August 2024 (2 years and 11 months)
Paris, France
Management of a client portfolio (luxury, beauty, food, beverages and spirits, electronics, private sales...). Creation, planning, and activation of digital strategies according to objectives with investments > €10M annually. Analysis and optimization of performance, in the form of WBR/MBR/QBR/YBR. Shopping and App expertise. Training in the profession and supervision of juniors and interns.
Google Shopping Meta Ads Google Analytics Google Ads Apple Search Ads
PARIS CALLING (agence)
Project Manager
E-COMMERCE
January 2020 - August 2020 (7 months)
Paris, France
Strategy consulting, branding, and client portfolio management. Briefing, debriefing, project validation, and coordination with the creative team. Administrative and commercial follow-up (quotes, client reminders, negotiation).
Project Management Project Coordination Team Management

Check out Yika's experience

Be the first to recommend Yika

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

MSc in International Marketing and Business Development
SKEMA BUSINESS SCHOOL
2019
Bachelor in International Business
Grenoble Ecole de Management
2017

Traffic Manager

Yika C.

SEA & SMA Expert | Specializing in luxury and e-commerce

About Yika

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories