Freelancer profile translated to English.

Description

I have an experienced profile with double expertise: marketing and digital. I am trilingual in English, French and Traditional Mandarin.

Thank you for your time, and I would be delighted to discuss with you.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

S.C. Gen.
Marketing & Digital Consultant
November 2023 - Today (2 years and 7 months)
Paris, France
Marketing & Digital Consultant (Clients: L'Oreal R&I, Cancer Support Netherlands, Bonïthès...) 11/2023-present

Brand Manager for Fu Wan Chocolate 11/2024-present

Strategize multiple marketing and communication guideline books for internal and external stakeholders
Provide competitive digital marketing (paid ads, social media, google grants, GEO...) diagnosis, proposal and roadmap
Develop external business case, and organize conferences, salons and events for B2B2C
Manage social media content factory and collaboration with external business partners
Communication Strategy Digital Marketing Business Development Client Management product developement
Pernod Ricard
Marketing Transformation Lead, Headquarter Corporate
April 2023 - October 2023 (6 months)
Paris, France
• Lead a team of 3 for integrated brand planning project to enhance marketing and creativity effectiveness for brands and markets in collaboration with brands, IT, finance and innovation teams
• Responsible for different group level digital communication channels and community management
project-planning-and-scheduling Web Project Management Digital Transformation Team Management Digital Communication
Biogen
Global Market Manager, Digital Operations
October 2021 - February 2023 (1 year and 4 months)
Paris Metropolitan Area, France
• Lead in market activities, monitor project development process and track country performance KPIs across Europe, Asia and South America
• Drive functional collaboration among engineering, UX design and digital content to define website user experience and feature roadmap for HCPs (healthcare professionals)
• Co-develop the go to market strategy and activation, retention and reactivation marketing campaign
Project Management Digital Transformation Web Marketing Strategy Product Management Agile Method

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Certificate: Digital Marketing Strategics and Analytics
LSE (London Political Sciences and Economics)
2025
6 months program for Digital Marketing Strategics and Analytics
Master of Management
HEC PARIS, JOUY EN JOSAS
2018
Master in Management -

Check out Yi-Hsuan Sharon's education

Yi-Hsuan Sharon Wang

digital project manager

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