Freelancer profile translated to English.
Back to original languageAbout Yibing
Do you lack the time and resources to implement an effective social media strategy? Do you want to increase your brand's visibility to a targeted audience and drive traffic to your point of sale?
Managing social media can be difficult due to the need to adhere to an editorial line, maintain consistency, create content, and follow trends while monitoring KPIs, especially in the ever-evolving digital world.
That's why I'm here to help you as a reliable partner to achieve your awareness and sales goals.
My goal is to help you develop and implement a high-performing social media strategy.
I offer:
- A free audit of your existing systems to assess your current situation
- A personalized editorial line and editorial calendar based on your target audience, objectives, and targeted social networks
- Creation of relevant and personalized content to save you time and allow you to focus on your business
- Community management and moderation with engaging posts and online contests
- Competitive intelligence and performance monitoring
- Regular check-ins to optimize our actions
With this high-performing strategy, you can expect to grow your community and strengthen lasting relationships with your followers. This will translate into business growth for your company.
I am ready to support you in achieving your goals. Tell me about your project! The price is adapted to your needs.
Also, I am ready to help you with the Chinese digital ecosystem (Sina Weibo/WeChat/Xiaohongshu-RED...), I will gladly accompany you throughout your project.
English
Conversational
French
Native or bilingual
Chinese
Native or bilingual
Can work on-site
Montélimar (up to 50km), Montélimar (up to 80km)
Experience
- La Ferme aux Crocodiles - Réserve TropicaleCommunity ManagerTRAVEL AND TOURISMMay 2023 - Today (3 years and 3 months)Pierrelatte, France-Social media management (IG & FB).-Content planning and production for social media: Instagram, TikTok, LinkedIn, Facebook-Management of other digital channels (Google My Business, Tripadvisor...).-Graphic design of online and offline materials (flyers, brochures, posters...).-Organization of online events (contests).-Coordination with communication providers.
- BOTICINALCommunity ManagerPHARMACEUTICALS INDUSTRYNovember 2023 - May 2026 (2 years and 6 months)
- Management and animation of three Chinese social networks: WeChat, Weibo, and RED / Xiaohongshu
- Definition and implementation of a social media strategy for the Chinese market
- Adaptation of brand communication to the customs, trends, and cultural codes of digital in China
- Writing, translation, localization, and adaptation of content for Chinese consumers
- Content publishing for WeChat, Weibo, and Xiaohongshu
- Creation and editing of short videos for Chinese social networks
- Community management, comment moderation, and online reputation management
- Management of private messages and requests from Chinese users
- Performance monitoring, statistics analysis, and monthly social media reporting
- LE CLAIR DE LA PLUMECommunity managerOctober 2020 - October 2022 (2 years)Grignan, France-Development of the digital strategy. -Management of social networks (10 accounts in total). -Content planning and production for social networks, newsletters, and the website blog. -Website updates (PrestaShop & Wordpress), including affiliate sites. -Management of other digital channels (Google My Business, Tripadvisor...). -Graphic design of online and offline materials (flyers, brochures, posters...). -Organization of online events (contests). -Coordination with communication providers. -Participation in digital press relations.
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Education
- Master in French-Chinese Translation and InterpretationGuangdong University of Foreign Studies2019
- MBA Marketing & CommunicationISCOD2022
Certifications
- Animate your social networksOpenclassrooms2020
- Get started with digital marketingOpenclassrooms2020