Freelancer profile translated to English.
Back to original languageAbout Yves-Frédérick
After two years spent developing my association in the field of art, I joined the pure-player dailymotion in 2014 within the advertising agency. During the four years spent within the company, I had the opportunity to hold various positions and thus gradually move up the ad tech chain (from operations to product management).
Beyond the business expertise acquired, my range of skills includes more generally:
- Implementation of roadmaps (epics, business values, user stories)
- Product ownership within agile squads (engineering, squad masters, data analysts, UI/UX)
- Identification of needs from end-users
- Implementation of reporting / progress documents for operational and/or executive teams.
- Extraction and analysis of data from relational and NoSQL databases (Google BigQuery)
Furthermore, through projects outside my professional activity, I have also acquired knowledge in HTML5, CSS3, JavaScript, PHP (Symfony), SQL, React & React Native which can be useful for working with engineers or for setting up independent tools.
Finally, I am currently working on an e-commerce project whose growth is based on social media advertising (Google Ads, Facebook Ads).
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- GroupMDigital Media ConsultantPRESS AND MEDIAJuly 2019 - October 2019 (3 months)Neuilly-sur-Seine, France- Identification of needs from operational management and finance- Implementation of a new billing dispute tracking system- Weekly reporting to digital and operational management- Point of contact between media teams and finance teams- Implementation of dashboards for dispute tracking- Training buyers on new processes- Support for buyers in handling billing disputes
- Lagardère Media NewsDigital Media ConsultantPRESS AND MEDIAMarch 2019 - June 2019 (4 months)Levallois-Perret, France- Implementation of a new advertising campaign management process- Optimization of programmatic pricing strategy- Creation of a local database for tracking agency activity and revenue- Definition of new KPIs related to revenue and advertising activity tracking- Gathering data analysis needs from management teams- Implementation of dashboards and data visualizations for sales and operational teams- Training new employees on tools and new processes- Operational point of contact with media agencies
- DailymotionProduct Manager / Owner, Ad TechPRESS AND MEDIASeptember 2017 - June 2018 (10 months)Paris, France- Development of the overall roadmap then quarterly with the Chief Ad Tech Officer- Product ownership with agile teams (back-end, front-end engineers, UI / UX designers)- Gathering needs from internal clients (operational and sales teams)- Coordination with various squad masters for dependency and priority management- Organization of meetings / reporting to leads / executives
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Education
- Bachelor MarketingPôle Paris Alternance2014
- Master IT ConsultingMontpellier Business School (Sup de Co)2016Master Grande École Majeure: Digital Marketing Spécialisation: IT Consulting