Freelancer profile translated to English.
Back to original languageAbout Yetvart
I help leadership teams make better decisions before capital, credibility, and organizational energy are committed.
My focus is between strategy, business development, product discovery, innovation management, and venture building. I support companies in deciding what should be tested, scaled, stopped, or postponed before assumptions turn into projects, budgets, and commitments.
Typical situations:
A new business idea seems attractive, but the evidence is weak.
An AI or digital initiative is gaining attention, but the business leverage is unclear.
A product, service, or venture is generating activity but no solid signal of progress.
A team needs customer discovery, business model logic, or clear decision criteria.
A management team or board wants to better assess strategic risk before the next funding round.
I combine experience as a founder, business owner, innovation manager, business development lead, and consultant with approaches from customer discovery, jobs to be done, lean startup, business model strategy, product discovery, and assumption testing.
My work doesn't just generate more ideas. It lowers the cost of being wrong.
On INNOVATION&, I write about strategic decisions under uncertainty: what companies should test, scale, stop, or postpone before capital and credibility are committed.
German
Native or bilingual
English
Fluent
Can work on-site
Zürich (up to 50km)
Experience
- RUAG AGBusiness Owner & Innovation Manager, Digital Business / InnovationJanuary 2024 - July 2025 (1 year and 6 months)Responsible for digital business and innovation initiatives in the areas of AI, AR/VR, IoT, SaaS, and emerging technologies. Worked as a Business Owner and Scrum Master, structured backlogs, developed learning formats, supported the Innovation Academy, and helped teams translate ideas into testable assumptions, prototypes, and go-to-market options.
- INNOVATION&Strategic Writing, Decision Memos & AdvisoryJanuary 2019 - Today (7 years and 5 months)Editor of INNOVATION&, a platform for strategic decisions under uncertainty. The content helps leaders, founders, product teams, and innovation managers decide what should be tested, scaled, stopped, or postponed before capital and credibility are committed.Link:
- Live Track AGCo-Founder and CEOJanuary 2019 - December 2021 (2 years and 11 months)Co-founder and CEO of a B2B venture from idea through MVP, customer acquisition, paid pilot projects, and strategic evaluation. Responsible for business model logic, customer discovery, market assumptions, partner discussions, customer validation, and stop/continue decisions.
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Education
- MAS - Master of Advanced Studies ZFHHWZ University of Applied Sciences in Business Administration Zurich2021MAS - Master of Advanced Studies ZFH
- Agile LeadershipOKRAgile Mitarbeiterführung