Freelancer profile translated to English.

Description

Brand & Web Designer— I support ambitious brands in creating powerful visual identities, immersive websites, and coherent artistic direction.

Brand strategy, visual identities, moodboards & art direction
Webflow, Squarespace & UI Design Websites
Web Development, CSS & JavaScript
Content activations & recommendations

I work with entrepreneurs and projects in various sectors (fashion, tech, food, architecture…), always with an approach centered on authenticity, culture, and visual meaning.

Discover my universe here:

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Yelenn Design
Brand & Web Designer
May 2024 - Today (2 years and 1 month)
Consultant & Designer specializing in brand identity, I support entrepreneurs and brands in creating unique identities, custom websites, and artistic directions that enhance their vision.

I collaborate with international clients, from independent founders to established brands, to shape universes that combine strategy, aesthetics, and cultural depth.

My approach is rooted in bold minimalism, with the ambition to break codes to imagine brands that are both distinctive and impactful.
Art Direction Branding Visual Identity
BNP Paribas wealth management
UX Designer
BANKING AND INSURANCE
September 2021 - April 2023 (1 year and 7 months)
Paris, France
Within the IT department, I had the opportunity to develop various skills:

• Creation and maintenance of an internal design system
• Development of solutions for the website
• Design and facilitation of workshops
• User research and qualitative interviews
• Project management using AGILE methodology
• Communication with stakeholders
Bouygues Telecom
UX/UI Designer
TELECOMMUNICATIONS
April 2023 - May 2023 (1 month)
Paris, France
As a UX/UI Designer at Bouygues Telecom, I contributed to a project aimed at increasing sales of refurbished phones among 18-34 year olds. My role focused on designing intuitive interfaces that enhance transparency and customer trust.

Project highlights:
• Conducting market research to understand the target audience's expectations
• Designing an innovative interface highlighting the history and journey of each refurbished phone
• Result: increased sales among the young target audience through a user-centered approach aligned with business objectives