Freelancer profile translated to English.
Back to original languageAbout Yelena
Social media specialist, communicator, high-level athlete enriched by numerous professional and personal experiences, I support you as closely as possible to your needs in defining and deploying your communication strategy.
Improving your brand image and/or developing your notoriety is now possible thanks to my expertise.
Our areas of intervention:
- Consulting and definition of communication strategies
- Content creation
- Social media management,
- Development of advertising campaigns
- Speechwriting
- And much more...
Don't stay on the sidelines,
Take the leap with YELS ☁️
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SMOB : Salon du mobilier africainCommunication Project ManagerJune 2025 - October 2025 (4 months)Cotonou, Benin- Management of editorial strategy FR/EN (Facebook, Instagram, LinkedIn) and content calendar.- Production & supervision of content: event tone and storytelling guidelines.- Daily animation & moderation, management and e-reputation.- Paid social: awareness/engagement/traffic campaigns, weekly reporting (reach, engagement, CTR).- Influencer/partner coordination (exhibitors, media, creators) and service providers; preparation & live coverage of the event.- Crisis management- Website: service provider management (program/ticketing updates) and performance monitoring.FIGURED IMPACT (JULY-OCT 2025)Instagram: 371.1K views; 67.5K reach; 9.3K interactions; +1.6K followers (total 1706).Facebook: 376K views; 2.2K interactions; 4.3K page visits; +535 followers (total 631).LinkedIn: 34,982 impressions; +453 followers (total 1,279); 791 page views (373 unique visitors).
- YELS AgencyFounderCONSULTING AND AUDITSApril 2023 - Today (3 years and 2 months)- Communication consulting, social media strategy, content production (photo/video) and branding.- Creation of authentic and impactful brand universes to maximize company visibility.- Event communication: design and coordination of activations (launches, conferences, trade shows..)- Collaboration with international athletes and brands such as Airdom (Italy).- Support in deployment: launch strategy, influencer marketing and expansion.
- Ogilvy ParisCampaign ManagerSOCIAL NETWORKSMarch 2022 - March 2023 (1 year)Paris, France- Strategic recommendations to advertisers (Allianz Trade, Sage, Hiscox, Nespresso) and development of media plans, particularly for Allianz Trade in 5 international markets.- Response to calls for tenders with high-performing digital strategies.- Collaboration with advertising agencies (Meta, LinkedIn, Snapchat, TikTok, Pinterest) for campaign optimization and performance studies (Brand Lift, Conversion Lift).- Management of full-funnel advertising campaigns (B2B/B2C) on major social platforms.- Performance analysis and reporting: KPI tracking, continuous optimization, and strategic recommendations based on data insights.- Presentation of recommendations to clients.
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Education
- Master 2 - Digital Strategy and Project ManagementINSEEC U.2021Master 2 - Strategie digitale et management de projet
- Bachelor of Arts in CommunicationIICP2019Bachelor Communication