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Yawen D.YD

Yawen D.

Event & Marketing | Luxury Events

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yawen

International event and marketing consultant based in Paris, I support brands and companies in designing events and developing their visibility in various markets. My experience combines event project management, brand marketing, and influencer collaboration. I have organized events with over 1000 participants, managing the entire project: conception, promotion, partnerships, vendor coordination, decoration, and operational management. I also work in digital marketing and influence. I manage an active account on RED (Xiaohongshu), a major Chinese social platform, where I share my life experience in Paris and collaborate with brands. Thanks to my dual culture and my network in Europe and China, I have supported French brands in their collaborations with Chinese influencers and in their visibility in the Chinese market. I have also worked with Chinese brands looking to better understand the French market and develop their presence in Europe. Today, I support my clients in areas such as: • event organization • marketing project management • influencer collaborations • digital communication and content creation • projects between European and Chinese markets My goal is to create impactful brand experiences and help companies develop their visibility in an international context.
  • French

    Fluent

  • English

    Fluent

  • Chinese

    Native or bilingual

  • Korean

    Basic

  • German

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • M&H Luxe
    Co-Founder
    January 2023 - Today (3 years and 5 months)
    Paris, France
    Designed and delivered bespoke luxury travel and lifestyle experiences for premium and private clients, focusing on relationship-building and long-term trust. Acted as the main point of contact for high-value clients, managing expectations, communication, and real-time problem solving. Coordinated multi-country partners and on-site logistics, operating in fast-moving, high-expectation environments. Developed the Chinese premium client market and managed cross-cultural communication across international contexts.
  • w media(Jan
    Founder & Event Marketing Lead
    January 2022 - Today (4 years and 5 months)
    Paris, France
    Led the strategy and execution of brand, community, and field events designed to increase brand visibility, audience engagement, and market presence. Planned and delivered large-scale events (1,000+ attendees), positioning events as a channel to attract new audiences and strengthen brand credibility. Partnered with brands, creators, and communities to activate targeted audiences through experiential and field marketing initiatives. Owned event objectives, timelines, budgets, and post-event learnings to continuously improve impact. Coordinated suppliers, venues, and cross-functional partners, providing on-site leadership in high-pressure environments.
  • Bulles d'amour
    Marketing Manager
    March 2021 - December 2021 (9 months)
    Paris, France
    Led local market entry and brand activation strategy through experiential initiatives and in-person events. Organized influencer and media events to support go-to-market visibility and brand positioning. Increased local brand awareness from 10% to 60% and established partnerships with key retailers and venues.

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Education

  • Master
    Grenoble Ecole de Management
    2020
    Grande-Ecole Marketing programme Berlin

Certifications

  • Advanced Google Analytics
    Google Analytics for Business
    2020

Skill set

Categories