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Description

+ 10 years of experience in B2B and B2C sales

Strategic and operational support for business development:

- Implementation or redesign of sales strategy

- Ops (Part-time head of sales)

- Selection and implementation of tools (CRM) and processes

- Implementation of performance indicators and monitoring tools

- Recruitment, coaching, and training

Fixed + variable package (no commission-only business generation)

If strategy or process redesign, I enjoy participating in business development alongside sales teams to test approaches and validate choices.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Paris 15e Arrondissement (up to 50km), Bordeaux (up to 10km), Rennes (up to 80km), Lyon (up to 10km), Nantes (up to 10km)

Cartesia Formations
Head of Sales
EDUCATION AND E-LEARNING
October 2023 - Today (2 years and 8 months)
Paris, France
In charge of sales for 5 schools in the Cartesia Formations group:

Team structuring and recruitment:
- Development and monitoring of the sales recruitment plan in conjunction with the marketing team
- Redefinition of the compensation system (hourly rate + bonuses)
- Structuring of teams according to needs (SDR, BDR, New Biz...)

Collective team management
- Recruitment and training of freelance sales representatives
- Individual coaching and monitoring
- Creation and updating of sales materials (Sales Playbooks, initial and ongoing training documents)

Monitoring and performance:
- Implementation of monitoring and steering indicators for sales representatives
- Identification and implementation of performance improvement levers
- Participation in the improvement of monitoring and steering tools with the CRM team

5 schools
40 freelancers
> 10 M in revenue
Manuscry
Co-founder & ex-Head of Sales
SOFTWARE PUBLISHING
February 2021 - December 2022 (1 year and 10 months)
Paris, France
Manuscry is a B2B SaaS for creating and sending personalized handwritten cards.
Target audience: B2B and B2C Start-ups and Scale-ups, E-commerce businesses...
- Definition and execution of the Go-to-Market strategy
- Identification of use cases, ICPs, and acquisition channels
- Creation of a sales process, implementation of a CRM, and automation of low-value-added tasks
- Creative and differentiating Outbound approaches
- Closing of over 120 clients in 15 months, including 30% recurring
300K cumulative revenue – 50K MRR in the last 3 months
Sixième Son Communication
Account Director & New Business
DIGITAL AND IT
April 2016 - September 2019 (3 years and 5 months)
Paris, France
Leading sound branding agency in Europe
Target audience: Communication and Marketing Directors (Key Accounts x Advertisers)
- Definition and execution of commercial action plans (from lead generation to closing)
- Handling of tenders and inbound requests
- Creative and semi-automated outbound approaches
- Review of commercial processes and assets (CRM, sales materials...)